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What did we communicate so far. First announcement : 25000+9000 X-mas card Special registration : Board NI & Boards Berlin Participants. registrations. Slower : early bird : 15 march 160 ; only 16 out of NI Board members Consulting your delegates : website With your password
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What did we communicate so far • First announcement : 25000+9000 • X-mas card • Special registration : • Board • NI & Boards • Berlin Participants
registrations • Slower : early bird : 15 march • 160 ; only 16 out of NI Board members • Consulting your delegates : website • With your password • Register now !
Communication to come • Elsevier : special announcement : 9000 copies 1st wk of February • Second announcement : 25000 copies at your office on Feb. 23 • Assumptions : same process ( adress etc ) as first announcement + same numbers + letter provided if mailed from Belgium • News flashes as from Feb. 15 th • First on web site and search engines
communication • Web site • New program on 1 st week of Feb • Search engines , my program etc • Press part fully operational • Press • Journalist contacted ; o a your input • ? National publications ?
Marketplace • Over 3700 sq m • High demand for sponsoring • great Belgian initiative • Checkpoint + full RFID monitoring • Village • Coordination ( who ) , which countries ( Dach ?) and financing • new approach exhibitor briefs
Next conferences • Paris : all ok • Stockholm : maybe better dates • Milan : ?
Issues and action • Best practice on updating the databases • Avoid double addresses , returned envelopes… • No Conference Logo on most websites • News flashes : who sends out ? Avoid doubles • Proposal : countries where ok : send list to us and we arrange the forwarding • Get local press releases • Village : coordination