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EBU TECHNOLOGY AND INNOVATION

EBU TECHNOLOGY AND INNOVATION. FUTURE ASPIRATIONS EBU Technology and Innovation Simon Fell Hans HoffmanN Director Production Technology. Agenda. Key themes of EBU Technology and Innovation Impact of new consumer devices and cost pressure on broadcasters

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EBU TECHNOLOGY AND INNOVATION

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  1. EBU TECHNOLOGY AND INNOVATION FUTURE ASPIRATIONS EBU Technology and Innovation Simon Fell Hans HoffmanN Director Production Technology

  2. Agenda Key themes of EBU Technology and Innovation Impact of new consumer devices and cost pressure on broadcasters Challenges in media production and integration Key findings in integration of Radio, TV and Online What about Codecs, Archives and Metadata Summary

  3. TECHNOLOGY & INNOVATION • Shaping broadcast technology and standards • Anticipatingtechnical developments • Contact with manufacturers and operators • Popular web-site: • tech.ebu.ch

  4. TECHNOLOGY & INNOVATION: EVENTS AND CONFERENCES

  5. tech.ebu.ch/tech-i • tech.ebu.ch/techreview Publications: tech-i and Technical Review

  6. KEY GROUPSIN THE NEW WORKPLAN 2014-15

  7. CHALLENGES IN The MEDIA LANDSCAPE AND impact on PRODUCTION

  8. HDTV UHDTV DAB, DAB+ The Media landscape is changing Internet-Radio Home network Mobile online applications (e.g: podcasts, VoD ,etc.) with iPhone, iPad, iPod: HbbTV –Connected TV Broadband & TV combine

  9. AUDIENCES ARE CHANGING Content needs to be immediate and: accessible mobile tailored adapted to all screens ...especially News & Sports …importance of social media

  10. MEDIA ORGANIZATIONS NEED TO REACT The Challenge for broadcasting organisations: Adapt to the converging media landscape and changing patterns of consumption yet budgets remain challenged Reduce costs Become more efficient (more and better content, for all platforms) Stay Relevant and be present wherever audiences are Provide perceptible quality improvement (Loudness, Access, UHDTV)

  11. BIG CHALLENGES IN PRODUCTION Final transition to file based operations, now technology might be ready for a fully networked broadcaster including live and remote Faster and better News: story centric workflow Integration of Radio, TV and Online, Social Media Manage the mass of information to produce content Quality Control for file based productions 4K/UHDTV on the longer term for sports and events

  12. Media Integration in News, TV Radio, Online, Archives RESULTS OF THE EBU CROSS DEPARTMENTAL PROJECT IMPS(T&I and EUROVISION ACADEMY)

  13. IMPS in a nutshell Assist Members in the planning and implementation of integrated production facilities Address strategic, change management, organisational, editorial & technical issues Help bring management, journalists, and technology together and build a trusted atmosphere amongst Members Reveal best practices & practical solutions. Discuss needs & requirements vis-a-vis the industry with one voice

  14. HOW ? On-site Visits with analysis of technical, editorial, organizational issues 2012 Radio Bremen, YLE News, VRT News & RTBF Info 2013 SWR, 14 -15 March; DR News, 6-7 June, SR , 5-6 November 2014 RTL/BCE, 11 -12 Feb; NRK, 14-15 May: NOS, 30 June -1 July,

  15. IMPS Membership Over 120 participants 29 Members organisations incl. radio only Members Czech Radio Bulgarian National Radio Romanian Radio And newcomers: RTVE, RTR, Latvian Radio

  16. FINDINGS: THE TOP TEN ! 1 - Content is king ! No longer just in the business of TV, Radio or Web. It is all about content: “the time of silos is over” (RTBF) Cross media roles, with editorial decision making skills are needed Integrate Social Media in your news room Exploit the assets in your archive and Use “Data to create Content”

  17. FINDINGS: THE TOP TEN ! 2 - Change must be initiated from the top Management must speak with one voice Need to create a vision and a strategy Look for “quick wins” Be bold

  18. FINDINGS: THE TOP TEN ! 3 - Frontrunners, pilot projects, and experimental teams Broadcasters need to test and trial Radio Bremen: Digital Garage team YLE: Business Radio & TV desks SWR: “Das Ding”

  19. FINDINGS: THE TOP TEN ! 4 -Tri-media, bi-media journalists ... Not every journalist needs to be a one (wo)man band... But all journalists should be able to think tri-media and work for at least two media services

  20. FINDINGS: THE TOP TEN ! 5 - New job profiles are emerging media experts, fast news generalists, social media curators, onlinegraphic designers, data journalists, app developers coders? data wranglers

  21. FINDINGS: THE TOP TEN ! 6 - Quality is key... ...and exclusivity is a must ! Use new workflows for the advantages they offer Smart phone reporting, visual radio Low Cost production tools UMTS Back Pack………

  22. FINDINGS: THE TOP TEN ! 7- Workflow analysis today and tomorrow An inevitable exercise between editorial and technology How do we work today How do we work tomorrow Show the benefits Win followers…

  23. FINDINGS: THE TOP TEN ! 8 - Journalists & engineers must work together Workflows need to be defined together Allocate specific “nearby’ technical support for the newsroom

  24. FINDINGS: THE TOP TEN ! 9- New technologies are great Technology enables fast news & sport production but.. interoperability, performance and stability are critical issues Members’ common needs Defined interfaces between systems metadata: coherent scheme, how do they “travel”? User guide to Non Linear Editing (format, codecs etc.) JOINT CUSTOMER APPROACH TOWARDS VENDORS

  25. FINDINGS: THE TOP TEN ! 10 - Overall outcome More and better content on different platforms More creative work atmosphere More professional development opportunities for staff And for less money…

  26. WILL RADIO BENEFIT? Radio staff are afraid of “hostile takeover” by their TV colleagues But radio has proven adaptable, and successful (and TV staff less hostile than they seemed)

  27. COMING SOON EBU is currently finalising a document on the technical & functional requirements for News Room Systems Best practices and guidelines for integrated News rooms Helps in the design and tender process

  28. NEW WORK FOR IMPS and EBU T&I How to deal with vendors and user forums Social Media for News Production (integrated) Production for Social Media (integrated) Low cost production tools User Forum for developer teams and share developments between Members Archives to bridge the ‘content gap’ also for OTT

  29. Codecs, Metadata, File Formats and Archives

  30. Technical Innovation – EXAMPLES DELIVERABLES EBU CORE METADATA TECH 3293 FIMS – Service Oriented Architectures TECH HDTV FORMATS TECH 3299 STUDIO CODEC TESTS REPORTS Sony XDCAM BPN 079 Panasonic AVC-I BPN 098 Sony XAVC BPN 103 Panasonic AVC Ultra BPN 104 Quality Control Tests in File based workflows TECH3363 Many more…….

  31. Archives - Paradigm shift ahead The archive of the past has been at the end of the production chain In the future the archive is part of an integrated production process

  32. Motivators to develop an archive strategy Film, Video, Audio/Sound formats are end of life No playback devices anymore Re-digitisation new formats Awareness about the value of archives Need for Content, transmission, programmes, public use Organisational structure, workflows, editorial teams and technology must collaborate for a successful strategy

  33. Archive Challenges for Broadcasters Define the best strategy Saving the data There is no general solution that fits all broadcasters, but commonalities (technology, workflows, experiences) Financing and monetisation Convincing others

  34. Summary Media Landscape and consumer behaviour changes Broadcasters have to be where the audiences are Integration of Radio, TV, Online is an editorial, organisational, technical task Digital Archives help to bridge the ‘content gap’ (also for OTT) It’s all about stories coming from an integrated production platform to get the attention of audiences EBU T&I cross-departmental work with the Media Department and Eurovision Academy is assisting all Members in this area

  35. THANK YOUSimon FELLFELL@EBU.CH IMPS Contacts: Hans Hoffmann, EBU Coordinator Helene RaubyMatta, EUROVISION ACADEMY Frans De Jong, EBU Coordinator

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