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Webvan.com. By: Vicki Gray. Introduction. Webvan Group, Inc. is headquartered in Foster City, CA Founded by Louis Borders User-friendly website State-of-the-art inventory management Decentralized delivery system. How It All Started.
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Webvan.com By: Vicki Gray
Introduction • Webvan Group, Inc. is headquartered in Foster City, CA • Founded by Louis Borders • User-friendly website • State-of-the-art inventory management • Decentralized delivery system
How It All Started • Louis Borders envisioned providing time-starved shoppers a way to purchase groceries and more via the Internet with personalized delivery to their doorsteps. • Borders raised $429 million in venture capital—the largest for any E-tailer. • The first little tan van rolled out of the Oakland, CA distribution center in June, 1999.
How Webvan Works • Nearly 5 miles of conveyor belts tie the center’s three main packaging areas together. • Computer system splits order into frozen, chilled and room-temperature. • Workers fill the boxes with the order as they travel along the conveyor belts. • The boxes travel along the conveyor belts and meet up at the loading dock to be assembled. • The order is transferred to a station within 50 miles of a distribution center in climate-controlled trucks. • From the station, the tan van delivers the order to the customer’s door.
What Shoppers Can Expect • Website offers shoppers an intuitive and friendly way to purchase an array of products. • Products can be found by keyword or by category. • Create convenient shopping lists. • Pay via credit card using Secure Sockets Layer. • Schedule a 30-minute delivery window up to 7 days in advance.
Webvan’s Future • Still in business, even though they’ve pulled out of the Georgia market. • Redesigned website • Continuing to form alliances to gain customer loyalty. • $115 average order • Stock prices continually declining
Conclusion • Whether the market will give Webvan enough time and capital to reach profitability is anyone’s guess. • Depends on the paradigm shift in grocery shopping.