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August 2011

August 2011. M onthly UKOM audience data. UKOM (UK Online Measurement) core data reported on 10 th every month Monthly top 10 sites at brand level by reach Monthly audience data for top 10 sites S ummary report includes a sample of UKOM demographic classifications

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August 2011

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  1. August 2011

  2. Monthly UKOM audience data • UKOM (UK Online Measurement) core data reported on 10th every month • Monthly top 10 sites at brand level by reach • Monthly audience data for top 10 sites • Summary report includes a sample of UKOM demographic classifications • Gender, age, social grade, region, main shopper, in the market for a car • Data reports can also be run at a parent, channel, domain, subdomain and application level • UKOM panel of 31,000 people at home and 4,000 at work • Further information on UKOM can be found on the UKOM website http://www.ukom.uk.net/ • Please e-mail research@iabuk.net or james.smythe@ukom.uk.net with any queries

  3. August 2011 online usage Source: UKOM August 2011 Apr 2010: Digital Universe 46.9m aged 2+ Active Universe 40.5m aged 2+ Average 2424 pages/user

  4. Top 10 sites Source: UKOM August 2011

  5. Top 10 websites – audience composition

  6. 1. 33,780,000 Unique users Average of 26 sessions per person Average time spent per person - 1 hour 26 mins 201 Average page views per person Source: UKOM August 2011

  7. 2. 27,086,000 Unique users Average of 24 sessions per person Average time spent per person - 7 hours 23 mins 903 Average page views per person Source: UKOM August 2011

  8. 3. 25,868,000 Unique users Average of 18 sessions per person Average time spent per person - 1 hour 32 mins 141 Average page views per person Source: UKOM August 2011

  9. 4. 21,093,000 Unique users Average of 11 sessions per person Average time spent per person - 47 minutes 73 Average page views per person Source: UKOM August 2011

  10. 5. 20,487,000 Unique users Average of 15 sessions per person Average time spent per person - 1 hour 20 mins 138 Average page views per person Source: UKOM August 2011

  11. 6. 19,841,000 Unique users Average of 10 sessions per person Average time spent per person - 1 hour 39 mins 140 Average page views per person Source: UKOM August 2011

  12. 7. 17,754,000 Unique users Average of 5 sessions per person Average time spent per person - 27 minutes 48 Average page views per person Source: UKOM August 2011

  13. 8. 17,196,000 Unique users Average of 10 sessions per person Average time spent per person - 1 hour 45 mins 214 Average page views per person Source: UKOM August 2011

  14. 9. 10,552,000 Unique users Average of 4 sessions per person Average time spent per person -7 minutes 13 Average page views per person Source: UKOM August 2011

  15. 10. 9,473,000 Unique users Average of 5 sessions per person Average time spent per person - 26 minutes 29 Average page views per person Source: UKOM August 2011

  16. August 2011

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