Dove Campaign for Real Beauty. Media Studies 120 Ms. M. Wuest. The Real Beauty Campaign. In 2004, Dove launched the very successful Campaign for Real Beauty which features real women, not models, advertising Dove's firming cream.
Media Studies 120
Ms. M. Wuest
“Dove and Axe:
Examples of Hypocrisy or Good Marketing?”
Be prepared to defend your stance in a class discussion.