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TechCadd offers the best SEO course in Jalandhar, Punjab. Master SEO techniques with expert guidance, suitable for beginners and professionals alike!
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https://techcadd.com/ Call:+91 9888122255 Search Engine Optimization Course in jalandhar
What is SEO • SEO stands for Search Engine Optimization • It’s the process of improving a website’s visibility in search engine results • Helps increase organic (non-paid) traffic • Focuses on both users and search engine algorithms
Why SEO is Important? • 75% of users never scroll past the first page of search results • Organic search drives 53% of website traffic • Higher visibility = more trust and credibility • Cost-effective compared to paid advertising
How Search Engines Work? • Crawling: Discovering content • Indexing: Storing and organizing content • Ranking: Displaying results based on relevance and authority • Algorithms constantly evolve (e.g., Google’s updates like Panda, Penguin, Hummingbird)
Types of SEO On-Page SEO: Content, HTML tags, keyword optimization Off-Page SEO: Backlinks, social signals, domain authority Technical SEO: Site speed, mobile-friendliness, crawlability Local SEO: Optimizing for local search results (Google Business Profile)
Keyword Research • Identifying the right search terms your audience uses • Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest • Focus on: • Search volume • Keyword difficulty • Intent (Informational, Navigational, Transactional)
On-Page SEO Essentials • Title tags & meta descriptions • Header tags (H1, H2, etc.) • Image optimization (alt text, size) • Internal linking • Quality, original content with proper keyword usage
Off-Page SEO Strategies • Link building from high-authority websites • Guest posting, social media promotion • Influencer outreach • Online reputation management
Technical SEO Basics • Fast page loading speed • Mobile responsiveness • Secure website (HTTPS) • Proper URL structure • XML sitemap and robots.txt file
SEO Tools You Should Know • Google Search Console • Google Analytics • Screaming Frog SEO Spider • Yoast SEO / Rank Math (WordPress) • Moz, Ahrefs, SEMrush
Measuring SEO Success • Key Metrics: • Organic traffic • Keyword rankings • Bounce rate • Backlinks • Conversions and ROI • Tools: Google Analytics, Search Console, Rank tracking tools
Common SEO Mistakes to Avoid • Keyword stuffing • Duplicate content • Ignoring mobile optimization • Poor site structure • Not using analytics
Thank you 😊Call:+91 9888122255https://techcadd.com/best-digital-marketing-course-in-jalandhar.php