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best Google Ads course in Jalandhar

TechCADD offers the best Google Ads course in Jalandhar , Punjab. Master digital marketing skills with expert guidance from industry professionals!

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best Google Ads course in Jalandhar

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  1. Call:+91 9888122255 https://techcadd.com Google Ads Course in jalandhar

  2. What is Google Ads? • Google’s online advertising platform • Allows businesses to display ads on Google Search, YouTube, and partner websites • Pay-per-click (PPC) model: advertisers pay when someone clicks the ad • Highly targeted and measurable

  3. Why Use Google Ads • Massive reach (over 90% of internet users) • Precise targeting by location, device, demographics, and behavior • Budget control — start small, scale as needed • Immediate visibility in search results

  4. How Google Ads Works • Advertisers bid on keywords • Google ranks ads based on: • Bid amount • Quality Score (CTR, ad relevance, landing page) • Ad Extensions • Ad Auction decides which ad appears and in what position

  5. Types of Google Ads Campaigns • Search Ads: Appear in Google Search results • Display Ads: Banners across the Google Display Network • Video Ads: Run on YouTube • Shopping Ads: Product listings for eCommerce • App Ads: Promote apps across Google’s properties

  6. Google Search Ads • Text-based ads shown in Google Search results • Target users actively searching for products/services • Based on keywords and ad relevance • Example: "Buy running shoes" triggers relevant ads

  7. Display and Video Ads • Display Ads: • Image or banner ads • Reach users across websites, apps, and Gmail • Video Ads: • Skippable/non-skippable ads on YouTube • Excellent for brand awareness and storytelling

  8. hopping & App Campaigns • Shopping Ads: • Product image, title, price, store name • Great for eCommerce businesses • App Campaigns: • Promote mobile apps • Automatically optimize across Google Search, YouTube, Play Store • , and Display

  9. Keyword Strategy • Target the right keywords based on: • Search volume • Intent (commercial, informational) • Match types: Broad, Phrase, Exact • Use Negative Keywords to filter irrelevant traffic • Tools: Keyword Planner, SEMrush, Ubersuggest

  10. Creating Effective Ads • Clear and compelling headline • Relevant description with strong CTA (Call to Action) • Use of ad extensions (sitelinks, callouts, structured snippets) • Match ad copy to landing page content

  11. Budgeting & Bidding • Set daily or monthly budget • Choose bidding strategies: • Manual CPC • Maximize Clicks • Target CPA (Cost Per Acquisition) • Target ROAS (Return on Ad Spend) • Monitor cost per click and conversion

  12. Measuring Success • Key Metrics: • Impressions • Click-Through Rate (CTR) • Quality Score • Conversions & Cost Per Conversion • ROI / ROAS • Tools: Google Ads Dashboard, Google Analytics

  13. Thank you Call:+91 9888122255 https://techcadd.com/best-digital-marketing-course-in-jalandhar.php

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