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Best Digital Marketing Course in Jalandhar

Join TechCadd's Best digital marketing course in Jalandhar to learn practical strategies for growing your brand online.

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Best Digital Marketing Course in Jalandhar

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  1. DIGITAL MARKETINGCOURSE INJalandhar

  2. Introduction Use of digital channels to promote or market products and services to consumers and businesses.

  3. . Importance of Digital Marketing digital Marketing is the use of digital channels to promote or market products and services to consumers

  4. Key Components of Digital Marketing SEO – Improve search engine rankings Content Marketing– Blogs, videos, infographics Social Media Marketing – Engage and grow your audience PPC Advertising – Paid ads on Google, Facebook, etc. Email Marketing – Direct communication with users Affiliate & Influencer Marketing – Leverage other networks

  5. Search Engine Optimization (SEO) • Increases visibility on search engines like Google • Involves keyword research, quality content, backlinks • On-page SEO: titles, tags, meta descriptions • Off-page SEO: link-building, social sharing • Tools: Google Search Console, Ahrens, SEMrush

  6. Provides value through useful and relevant content • Builds trust and authority • Types: Blogs, videos, podcasts, eBooks • Content should be optimized for SEO • “Content is King” – drives traffic & conversions Content Marketing

  7. Social Media Marketing (SMM) Promotes content and brands on platforms like Facebook, Instagram, LinkedIn, twitter, and titoki.Benefits: Brand awareness Audience engagement Viral content opportunitiespaid vs. Organic: paid ads vs. Free posts and interaction

  8. Email Marketing Email marketing is used to directly reach consumers with promotions, newsletters, and updates.Benefits: • Personalized messaging • High ROI • Automation toolsPopular Tools: Mailchimp, Constant Contact, HubSpot

  9. Pay-Per-Click (PPC) Advertising PPC allows businesses to pay only when their ad is clicked.Platforms: Google Ads Facebook Ads LinkedIn AdsAdvantages: Fast results Budget control Precise targeting

  10. Analytics & Tools Data analytics is vital for campaign optimization.Common Metrics: Click-Through Rate (CTR) Conversion Rate Bounce Rate Return on Investment (ROI)Popular Tools: Google Analytics, Meta Ads Manager, Hotjar

  11. Digital Marketing Trends in 2025 • AI & Chatbots for personalized interactions • Voice Search Optimization • Short-form Video Content (e.g. TikTok, Reels) • Zero-Click Searches and featured snippets • Privacy & Cookie-less Tracking

  12. Challenges in Digital Marketing • Intense competition • Constant algorithm changes • Ad fatigue • Ad-blockers • Data privacy laws (e.g. GDPR, CCPA)

  13. Thank you Techcadd +91-9888122254 https://techcadd.com/

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