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authentic Social marketing for the entrepreneur. Shared Connections. Network Connections. Target Your Audience. Warm Leads. By targeting the message your audience will feel as if you know them and are speaking to their needs. Email is the most wanted form of online communication.

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slide2

Shared Connections

Network Connections

  • Target Your Audience

Warm Leads

By targeting the message your audience will feel as ifyou know them and are speaking to their needs.

Email is the most wanted form of online communication.

Warmer Leads

Brand Ambassadors

the new marketing funnel
The New Marketing Funnel

Social marketing is touted as a top-down model of large numbers of prospects funneling down through online marketing communications to be converted into customers.

turning the funnel upside down
Turning the Funnel Upside Down

Cultivating and enabling satisfied clients generates authentic word-of-mouth, bringing the best new customer prospects into the marketing funnel.

Empowering your satisfied clients to share their experiences and generate authentic word-of-mouth with at least six shareable touch points:

slide6

Find Your Audience Where They Are

Email = welcome / inbox

Blog = stationary / updateable

Twitter = timely / news stream

Facebook = friendly / news stream

Linked In = professional / directory

Website = professional / brochureware

Houzz = upscale / ideaware

Pinterest = easy share / ideaware

YouTube = story telling / video on demand

  • Make The Client Easy To Discover And Easy To Share
slide7

Constant Contact

Email is the most intimate way to communicate because you are invited in to someone’s mailbox.

By targeting the message, your audience will feel as if you know them and are speaking to their needs.

Email newsletters are easily shared with all of social media.

slide9

Blogging for Events& Education

Blogs teach versus sell.

  • Monthly Blog Posts create content worth sharing
    • Email newsletter
    • Facebook
    • Twitter
    • Pinterest
    • Houzz
    • Linked In
    • Website
slide10

Facebook

Facebook is a friendly online community that consists of news that is fed throughout the day giving brand ambassadors a place to share their experiences.

slide11

Facebook Shares

Events

Sharing events is free and easy with Facebook.

The Chef Series is an opportunity to cross promote between the restaurant and Klaff’s by inviting people to visit the showroom and support their favorite Chef.

slide12

Twitter

Twitter is an online socialnetworking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Now in the UK

slide13

Pinterest

  • 22-35 women visually express who they are and what they like
  • Pinterest is a tool for collecting and organizing things you love.
  • Make a wishlist
  • Plan a trip
  • Organize and event
  • Start a collection
  • Plan a project
slide14

Houzz

Idea Books

Houzz is a place for home remodeling and design. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world.

slide15

Houzz

Idea Books

Houzz is a place Klaff’s to lead with luxury designer products for the home.

You are the experts who help define trends.

slide16

LinkedIn

Many, many members

LinkedIn has 200 million members, in fact—and adds another two every second.

InfluentialIt's one of the most influential, affluent, and highly educated audiences on the Web.

Information seekers. 23% of members use LinkedIn when they need information about products and services.

slide17

Constant Contact

  • Positioning managers as “Experts” helps all target audiences understand that Klaff’s is there to help anticipate any issues for:
  • Architects
  • Interior Designers
  • Builders
  • Electricians
  • Customers
slide18

Featured Product

  • Becoming Synonymous
  • Search Engine Optimization (SEO) means when you search for a designer’s product you get:
  • The designer
  • The product
  • Klaff’s
  • Klaff’s expert
  • When you search for one, you get them all.
slide19

Constant Contact

New England Fertility:

Doctors and Domestic and International Surrogacy for Straight & Same Sex Couples

By targeting the message, your audience will feel as if you know them and are speaking to their needs.

Email newsletters are easily shared.

slide20

Facebook

News that is fed throughout the day keeping NEF top of mind and gives brand ambassadors a place to share their experiences.

slide21

LinkedIn

NEF 550 Total Connections

slide22

Twitter

NEF 373 Followers

Twitter follower increased with UK PR by 20.

Events tweeted internationally in atimely manner.

slide23

Becoming Synonymous

  • Search Engine Optimization (SEO) means when you search for a designer’s product you get:
  • The expert
  • The product
  • Online marketing
  • When you search for one, you get them all.
slide24

Constant Contact

  • Clicks can tell you a lot about what type of content your readers are most interested in.
  • When a prospect/customer opens an email, and clicks a particular link; that’s a good indication that they’re interested.
slide25

Find Your Audience Where They Are

Email = welcome / inbox

Blog = stationary / updateable

Twitter = timely / news stream

Facebook = friendly / news stream

Linked In = professional / directory

Website = professional / brochureware

Houzz = upscale / ideaware

Pinterest = easy share / ideaware

YouTube = story telling / video on demand

  • Make Klaff’s Easy To Discover And Easy To Share