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How to evoke a Kenyan stir in the UAE markets

There is scope for all types and strata of products to be profitable, be it food to cars to clothes, with its outreach to consumers.<br>

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How to evoke a Kenyan stir in the UAE markets

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  1. How to evoke a Kenyan stir in the UAE markets Kenya is 114th largest exporter in the world with exports worth $5.22B. Top Kenyan exports to the United Arab Emirates include tea, gold, fruits and flowers, vegetables, buckwheat and other cereals and coffee. There is a huge progress that is awaited in exploring the opportunity to export to the United Arab Emirates. With nearly 20% of the UAE population are the people of native origin and the rest being non-indigenous, there is great diversity found in their demand-pattern. There is no tax on either personal income or capital gains. The UAE has recently announced that its ties with the African countries shall be upgraded sooner with a renewed “Nairobi Mission”. Be it food to cars to clothes, with its expanded outreach to consumers through promoted tourism and diverse population, there is scope for all types and strata of products to be profitable. The latest data shows that the Asia shares 16% of the Kenyan export share valuing $850M. As of now, the total exports to the UAE from Kenya have only been $237M. Tea, tropical fruits, cut flowers, vegetables and buckwheat constitute the top exports. There is identifiable gaps in exporting legumes, cloves, coffee, oilseeds and nuts. But the gap exists because of the viscous cycle of compliance and order mismatch majorly. Enlisted below are the brighter side of the deal if won, and the challenges to be overcome to grab the opportunities to export to the UAE. Here are the points on the positive side of the deal: • Importing rules and specifications in Dubai are not as rigid as the ones in European countries. Hence, the existing stipulations make it easy for Kenyan exporters to trade fruits, vegetables and flowers to Dubai than the western countries. • Disadvantages of the desert covered Dubai is an advantage for Kenya to export food. • Higher than average per-capita income of Dubai combined with inability of food storage in its hot weather conditions ensures a constant and moving food consumption cycle and thereby, imports. • Prudence in making contract and fulfillment of export order to expectation will gain more orders to Kenya. • Chances of expansion of Kenyan export business to less risky exports by exploring opportunities in other product categories can prove to bring better returns. Challenges in exporting to Dubai that a Kenyan exporter might face: • The UAE can sometimes become demanding market to do business. • Fierce competition from European countries and North America. • Kenyan exporters have a not-so-good reputation of carrying out the exports without meeting the promised standards. This under-performance has resulted in less export contracts in international business. • Lacuna in understanding the costing involved in the pricing of the produce. • Improper storage and transport conditions. *Browse here for the Common Custom Laws and Import tariffs.

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