M-BUSINESS: FROM VISION TO REALITY. Monday, 15 September 2014 Vilnius. Daiva Vitkut ė-Adžgauskienė Head of Product Management Division, Omnitel, Lithuania. Way back in 1999 …. Popular saying: “If you are NOT IN E-BUSINESS, you are OUT OF BUSINESS”
Monday, 15 September 2014
Head of Product Management Division,
E-business adoption landscape
MOBILE BUSINESS ?
M-business has become a REALITY and is gradually progressing !
M-BUSINESS DEVELOPMENT in the LITHUANIA?
Omnitel case: increasing SMS usage
Mobile users willing to pay for entertainment !
Most successful SMS application in Omnitel history:
Good example of “kill the time”services potential” !
No need to look for coins, easy to extend parking time – just send an SMS from where you are !
Already about 7% of total parking payments collected via mobile channel in Lithuania
Operator acts as m-service aggregator
E-/m- service supermarket offering!
OMNI portal provides access to a structured collection of e-services
3rd party services
Interest: over 1/3 of businesses adding mobile access services to their Intranets
Examples of application areas:
Mobile promotional games – a solution for m-marketing
Registration data and statistics
Mobile promotional games – gaining speed