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Global Digital Signage Market was valued at US$ 15,475.36 Mn in 2020, estimated to reach US$ 30,650.35 Mn in 2027, with a CAGR of 9.32% from 2021-2027.<br><br> Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
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Digital Signage Market Trend & Growth Rate Report In the report,Digital Signage Market has been analyzed through a segmental perspective. The market segmentation allows a deeper understanding of the market hotspots. Global Digital Signage Market was valued at US$ 15,475.36 Mn in 2020, estimated to reach US$ 30,650.35 Mn in 2027, with a CAGR of 9.32% from 2021-2027. Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. Get Free Sample Copy of This Report athttps://qualiketresearch.com/request-sample/Digital-Signage-Market/request- sample Market Drivers: Growing adoption of digital signage in commercial applications The Global Digital Signage Market is significantly growing, due to the fact that number of digital signage are being installed in commercial places such as hospitality centers, retail stores, and other public spaces for advertising, as well as displaying product information, directions, instructions, entertaining content, etc. The use of digital signage in commercial applications enables businesses to efficiently & effectively reach and interact with their customers, thereby
attracting new business opportunities for them by increasing brand awareness among consumers, improving the operating efficiency of businesses, promoting new products in the market, catching the attention of passersby, as well as enhancing customer experiences. Market Challenges: Prevailing trends of online advertising & broadcasting further triggered by COVID-19 The increase in expenditure by leading retailers & product suppliers on online and broadcast advertisements is expected to hamper the global digital signage market growth over the forecast period. The growing adoption of online advertising and broadcasting methods has increased after the spread of the Coronavirus. Furthermore, deployment of widescreen alternatives such as projectors & screen less displays as well as lack of standard policy and power problems hinder the digital signage market growth to a certain extent. Market Opportunities: Growing demand for the digitized promotion Growing demand for the digitized promotion of products & services to attract the attention of the target audience effectively. Moreover, the demand for digitized sign display with the embedded software and media player is rising as it offers customers an affordable Ultra HD digital signage solution, which is anticipated to drive the market further. Digital Signage helps to build a connection between the person/ organization displaying the content & the person reading content. Due to the improved flexibility of the hardware & software, the adoption of digital signage gaining pace. Get discount @ https://qualiketresearch.com/request-sample/Digital-Signage-Market/ask-for-discount Impact of COVID-19 on Digital Signage Market The spread of COVID- 19 not only affected the operations of the various digital signage products manufacturing companies, but also impacted the businesses of their suppliers and distributers across the globe. The fail in export shipments as well as slow domestic demand for digital signage and display products as compared to pre COVID-19 levels is also anticipated to negatively impact and slightly stagnate the demand for digital signage in short term. However, the condition is expected to recover in the year 2021, which may restore the growth trajectory of the global digital signage market.
Global Digital Signage Market, By Offering In offering the market is segmented into software, hardware and services segment. Hardware segment is expected to dominate the market due to its increasing demand in the application areas. Global Digital Signage Market, By Application By Application segment the market is segmented into institutional, infrastructure, commercial, and industrial. In the Application segment commercial applications is expected to dominate the Digital Signage Market throughout the forecast period, and is estimated to account for the largest market share in 2020. Global Digital Signage Market, By Product By Product the market is segmented into standalone display and video walls. By Product, video wall is expected to dominate the Digital Signage Market throughout the forecast period, and is estimated to account for the largest market share in 2020. Global Digital Signage Market, By Installation Location The digital signage market is segmented into outdoor and indoor segment by Installation Location. By Installation Location, Indoor location is expected to dominate the market during the forecast period. Global Digital Signage Market, By Display Size The display segment is bifurcated into Below 32 inch, Between 32 and 52 inches, and Above 52 inch. Among the display size segment, the Above 52 inch segment is expected to drive the market demand for Digital Signage market, and would grow at a CAGR of 9.41% during the forecast period. Global Digital Signage Market, By Region The market in North America is projected to dominate the Digital Signage market due to rise in demand for Digital Signage's in the region. Furthermore, APAC is anticipated to witness noteworthy growth primarily due to the rising scope of product application in retail stores, corporate offices, hospitals, and hotels.
Key Players Samsung Electronics, LG Electronics, Leyard Optoelectronic, Sharp Corporation, Sony Corporation, BARCO, Panasonic Corporation, Shanghai Goodview Electronics, AU Optronics, BrightSign LLC, etc. Market Taxonomy By Offering •Hardware •Software By Application •Institutional •Infrastructure •Commercial •Industrial By Product •Standalone Display •Video Wall By Installation location •Indoor •Outdoor By Display Size •Below 32 inch •Between 32 and 52 inches •Above 52 inch By Region •North America •Latin America •Europe •Asia Pacific •Middle East & Africa Browse Full Research Report @ https://qualiketresearch.com/reports-details/Digital-Signage-Market
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