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BUSINESS REVIEW Quarter 4, 2018 PowerPoint Presentation
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BUSINESS REVIEW Quarter 4, 2018

BUSINESS REVIEW Quarter 4, 2018

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BUSINESS REVIEW Quarter 4, 2018

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  1. Asahi Lifestyles BeveragesPartnership BUSINESS REVIEW Quarter 4, 2018

  2. AGENDA 1. Our market update 2. Brand activity 3. ALB Connect – new online ordering platform 4. Macro trends 5. Driving beverage incidence

  3. OUR MARKET UPDATE

  4. PERFORMANCE Growth has occurred across food service segments for both eater cheque and foot traffic while the average cheque has also grown.* Schweppes has performed better than CCA in terms of unit growth vs. LY suggesting more drinks in hands. Water and functional water are in strong growth. Full sugar soft drinks and fruit juice are in decline.** We are launching a range of new products to capitalise on changing consumer trends Concepts may differ from final offers Source: *: The NPD Group CREST data, ending March, 2018 **IRI AZTEC Litres (000s) Growth % YA, Grocery and Convenience (scan only) MAT to Aug 18’

  5. CATEGORY TRENDS SUMMARY • Water and functional water continue to grow and become increasingly important • Lifestyle categories such as sport, energy and tea continue to grow as consumers increasingly look for functional benefits from beverages. • Tea is in growth driven by Kombucha. Iced tea excluding Kombucha is in slight decline driven by switching and concerns of sugar. • Traditional categories such as cola, non-cola soft drinks and juice continue to decline as consumers are increasingly concerned about sugar and artificial ingredients while no/low sugar cola continues to grow modestly. Source: IRI AZTEC - Litres (000s) Growth % YA, Grocery and Convenience (scan only) MAT to Aug 18

  6. BRAND ACTIVITY

  7. 2019 ACTIVATION CALENDAR H1 MARCHCOOL RIDGE MASTERBRAND APRILSCHWEPPES SIGNATURE SERIESPEPSI 1893 MAYALT ZERO JUNEPEPSI MAX RASPBERRY 2.0 FEBRUARYGATORADE HERITAGE CAMPAIGN INC. G2 JANUARYSOLO & LEMONADE ZERO SUGAR H2 SEPTEMBERGATORADE GET THE GEAR CAMPAIGN OCTOBERGACTIVE NEW BOTTLE DESIGN AUGUSTGATORADE GET THE GEAR CAMPAIGN JULYPHOENIX RELAUNCH NOVEMBERCOOL RIDGE FUNCTIONAL WATERNEW BOTTLE DESIGN AND RELAUNCH DECEMBERPEPSI SUMMER Concepts may differ from final offering

  8. PORTFOLIO EVOLUTION 2018 2019 Solo & Lemonade No Sugar No Sugar 600ml PET GActive New bottle design No Sugar Electrolytes Superior bottle design and improved sipper cap Gatorade G2 Only 2% Sugar Full flavoured 600ml PET Signature Series Premium bottle with crown seal Unique adult flavours 300ml Glass Concepts may differ slightly to final offers

  9. ZERO SUGAR CSD’S JAN2019 • Sugar remains the #1 barrier to Soft Drink consumption • No/Low sugar Non Cola offers are growing at 4% whilst full sugar offers are declining at -2.1%* • No/Low sugar offers only make up 12% of the Non Cola category whilst Cola No Sugar makes up 46% providing significant headroom to grow.* • Solo and Lemonade Zero Sugar have performed extremely well in Grocery accounting for an average of 40% of total sales for each brand in the 1.25L pack in the first 3 months from launch.** THE OPPORTUNITY • 600ml x 24pk • No Sugar offer in market leading brands • Newly formulated liquid THE OFFER • Available: January 2019 • Baseline price in line with current 600ml range • Promoted price in line with current promoted group • $2M Support – OOH/ Digital & Social Media $2MCAMPAIGN DETAILS *IRI - Australian Grocery and Convenience Scan: MAT to July 2018 **IRI - Australian Grocery and Convenience Scan – Apr/May/Jun 2018

  10. 1893 COLA FEB2019 • Cola represents 62% value share of CSD’s however craft cola accounts for less than 1% value share representing a huge opportunity in this space* • Craft soft drinks are driving value growth* • Premium craft CSD’s offer a higher dollar per litre and a higher transaction value than regular CSDs.* THE OPPORTUNITY • 4X300ml Original Cola & 4x300ml Ginger Cola • Inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham • Made with premium Kola nut extract and Sparkling water • Targeting millennials 20-39 years of age THE OFFER • Available: 1st February 2019 • RRP: Single $3.50 • $650k ATL Support $650KCAMPAIGN DETAILS *IRI - Australian Grocery and Convenience Scan – MAT to July 2018

  11. SIGNATURE SERIES FEB2019 • Mainstream Non Cola has been declining whilst adult Non Cola continues to perform strongly* • 67% of consumers want more inspiring and diverse beverages** • Younger consumers are not satisfied with current offers and are interested in provenance, premium and natural ingredients** • 39% are currently buying drinks with adult profiles but 48% would like to see more craft/artisan drinks available.** THE OPPORTUNITY • 300ml GLASS x 4pk (Raspberry with a hint of Brazilian Orange essence, Mexican Lime with a spritz of Cucumber essence Ginger Beer with a touch of Mexican Lime essence) • Heritage Schweppes Hamilton inspired bottle with crown seal and embossing • Real natural ingredients and provenance • Skewed towards younger consumers (18-39 yrs.) THE OFFER • Available: February 2019 • $1M ATL SupportTVC/Sampling/Digital & Social/OOH $1MCAMPAIGN DETAILS *IRI - Australian Grocery and Convenience Scan – MAT to Feb 2018 **Colmar Brunton Cold Beverage Benchmarks 2018

  12. ALB CONNECT ONLINE ORDERING PLATFORM

  13. MACRO TRENDS

  14. COMMERCIAL IN CONFIDENCE – SUBJECT TO ASAHI LIFESTYLE BEVERAGES INTERNAL APPROVAL

  15. COMMERCIAL IN CONFIDENCE – SUBJECT TO ASAHI LIFESTYLE BEVERAGES INTERNAL APPROVAL

  16. COMMERCIAL IN CONFIDENCE – SUBJECT TO ASAHI LIFESTYLE BEVERAGES INTERNAL APPROVAL

  17. COMMERCIAL IN CONFIDENCE – SUBJECT TO ASAHI LIFESTYLE BEVERAGES INTERNAL APPROVAL

  18. DRIVING BEVERAGE INCIDENCE

  19. COMMERCIAL IN CONFIDENCE – SUBJECT TO ASAHI LIFESTYLE BEVERAGES INTERNAL APPROVAL

  20. COMMERCIAL IN CONFIDENCE – SUBJECT TO ASAHI LIFESTYLE BEVERAGES INTERNAL APPROVAL

  21. COMMERCIAL IN CONFIDENCE – SUBJECT TO ASAHI LIFESTYLE BEVERAGES INTERNAL APPROVAL