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XTrends Ratings Analysis Software. Here is a brief look at XTrends and why XTrends is one of radio’s most preferred tools. It’s likely that more stations receive and review PPM ratings data in XTrends than ANY other program. Clients using XTrends GROUP-WIDE include:. CLEAR CHANNEL

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XTrends Ratings Analysis Software


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xtrends ratings analysis software

XTrends Ratings Analysis Software

Here is a brief look at XTrends

and why XTrends is one of

radio’s most preferred tools.

slide2

It’s likely that more stations receive and review PPM ratings data in XTrends than ANY other program.Clients using XTrends GROUP-WIDE include:

  • CLEAR CHANNEL
  • CBS RADIO
  • UNIVISION RADIO
  • COX MEDIA GROUP
  • RADIO ONE
  • EMMIS COMMUNICATIONS
  • HUBBARD RADIO
  • GREATER MEDIA
  • BONNEVILLE INTERNATIONAL
  • ESPN RADIO
  • LINCOLN FINANCIAL MEDIA
  • And many more! Again, these are GROUP-WIDE subscribers!

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

slide3
XTrends delivers more value from the biggest line item in your budget.THAT is why XTrends is essential to all these groups.

With easier ways to see, manipulate and USE your ratings data,

XTrends gets the MOST from your investment in Arbitron.

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

for most clients xtrends is the only tool they use for reviewing ppm data
For most clients XTrends is the ONLY tool they use for reviewing PPM data.

XTrends makes it easy to see PPM books and weeks, together or separately.

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

slide5
And because it is radio’s ONLY extrapolation tool, XTrends is essential for Arbitrends diary subscribers as well.

XTrends displays Arbitrends and discrete monthly data, together or separately.

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

slide6

What is it that makes XTrends unique?ONLY XTrends provides reports that are simple, pleasing and customizable, making it easy to seeWHAT happened, when and WHY.

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

only xtrends lets you change any criteria on the fly even the report format with no reloading
ONLY XTrends lets you change ANY criteria on-the-fly - even the report format - with NO reloading!

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

only xtrends delivers ppm data to you automatically
ONLY XTrends delivers PPM data to you automatically.

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

slide9
NO downloading from Arbitron!

And if a user has multiple PCs,

XTrends treats each INDEPENDENTLY!

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

only xtrends provides
ONLY XTrends provides:
  • Multi-market corporate rollup reports – HUGE!
  • Saved/batched reports for automated reporting
  • Daily & weekly intab reports that trend by demo
  • A Grid of Pain (cume vs. tsl grid) to plot growth
  • PPM survey dates referenced inside the data
  • “Preferential Tie” status to favor your own stations
  • Extrapolated monthlies for Arbitrends markets

And many more unique, easy-to-use features!

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

slide11
We also have widely-used music research products that make it easier and more affordable to do music testing:

Analyst is radio’s preferred way to review and implement music research data;

Hook Exchange offers not only superb quality hooks but incredible desktop software to aid in the creation and management of tests.

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

slide12

But for reviewing Arbitron ratings data,XTrends is THE choice for thousands ofPDs, managers and researchers.You will be very, very excited when you start using XTrends!

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton

thank you for your interest in xtrends for more information please contact
Thank you for your interest in XTrends.For more information please contact:

Mark A. Schreiber

VP/General Manager

Cornerstone Research

888-882-4480

mark@cstoneresearch.com

Copyright 2000-2012 Cornerstone Research, Inc. All rights reserved. Data (c) 2012 Arbiton