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-30-. For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

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For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

New York Times 6/23/08

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In the future there will be two categories of newspapers: those that survive and those that die.

Dean Singleton June 2008

craig s numbers
Craig’s Numbers
  • Page Views: 8 Billion
  • Monthly Users: 25 Million
  • Monthly Ads Posted: 20 Million
  • Monthly Job Listings

Posted: 1 Million

Annual Revenue: $25 Million

newspaper profits
Newspaper Profits
  • Classified typically counted for 65% of Newspaper Profits
ad revenue trends
Ad Revenue Trends
  • 2000 48.7 Billion
  • 2007 42.2 Billion
readership
Readership
  • In 1990 a typical newspaper reached 60-65% of a market
  • Today that figure is about 40%
online revenue trends

Online Revenue Trends

Local Online Advertising

+31.6%

In 2007

Borrell Associates

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Local Banners and Listings are the lowest growth category…
  • Newspapers are missing out on the highest growth categories.
online revenue trends17
Online Revenue Trends
  • Paid Search: 86.1%
  • Local Email: 54.3%
  • Banners/Listings 18.5%

Borrell Associates 2007 Figures

slide18
Advertisers are moving away from portals due to lack of local content.
  • Newspapers own more content than any industry in the world.
slide20
When an offline reader dies, he or she is not being replaced. How much time do they have? We think 20-25 years.”

Jeffrey Cole, Director,

Center For the Digital Future, USC Annenberg