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Parking and Tourism Atholl Noon Tourism in context £74 billion industry 6.4% GDP 6th largest industry 8% of workforce Parking and tourism Domestic Tourism in UK Trips Spend Millions £ Millions England 121.3 20,600 Scotland 16.5 3,600 Wales 11.6 1,800

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Presentation Transcript
parking and tourism
Tourism in context
  • £74 billion industry
  • 6.4% GDP
  • 6th largest industry
  • 8% of workforce
Parking and tourism
parking and tourism3
Domestic Tourism in UK

Trips Spend

Millions £ Millions

  • England 121.3 20,600
  • Scotland 16.5 3,600
  • Wales 11.6 1,800
  • NI 1.7 400
Parking and tourism
parking and tourism4
Tourist demand
  • 1 billion day trips a year
  • 73% by car
  • 71% to cities/towns
  • average stay 3.5 hours
  • activity throughout year
  • £400 million pa in parking
Parking and tourism
parking and tourism5
Tourist characteristics
  • Often unfamiliar to area
  • Ease of use
  • Higher spenders - £28 per visit total
  • Higher car occupancy – 3.5
  • Medium/long parking duration
Parking and tourism
parking and tourism6
What do day tourists do?
  • Eat/drink
  • Walk
  • Visit friends and relatives
  • Shopping and
  • Visitor attraction
  • So issue may not just be about an attraction – rather – where is parking?
  • Part of the tourist experience
Parking and tourism
parking and tourism7
Tourist parking issues?
  • Getting to town/area
  • Finding parking
  • Paying
  • Getting to destination (s)
  • Sharp peaks - capacity problems
  • Visual intrusion
Parking and tourism
parking and tourism9
Getting to destination
  • Decision to use a car
  • Attraction information
  • Maps/technology
  • Car park signing
  • Pedestrian signing
Parking and tourism
parking and tourism11
Information to car parks
  • Web
  • Brochures
  • Atlases/ sat nav systems
  • Signing
  • Does signing tell a tourist where to go?
  • What about alternatives?
Parking and tourism
parking and tourism12
Information in car parks
  • Where you are
  • Where are key destinations/facilities
  • Enhance quality (and WtP?)
  • Possibly BPA role in drafting ‘template’ for good info provision?
Parking and tourism
parking and tourism14
Sharp Peaks
  • Some you can predict, some you can’t

Solutions?

  • Spread peaks
  • Reduce ‘normal use’ in peak times
  • Provide overspill
Parking and tourism
parking and tourism16
Pricing Issues
  • Medium stay mostly
  • Pay and display a problem?
  • Some premium prices
  • ‘Sting’ the tourist?
Parking and tourism
parking and tourism17
Visual intrusion solutions
  • Landscaping
  • Park and walk
  • Park and shuttle
  • Park and ride
  • Technology

Parking and tourism

Parking and tourism
parking and tourism19
Getting it right

Well designed, well managed parking is:

  • Good for the parking provider
  • An asset for any destination
Parking and tourism
parking and tourism20
For the parking provider
  • Economic benefit
  • ‘Extra’ revenue
  • Higher spend
  • Maximising usage
Parking and tourism
parking and tourism21
Getting it right – to car park
  • On maps and sat nav systems
  • Signed on approach roads
  • Off-street
  • Know which car parks are for you.
Parking and tourism
parking and tourism22
Getting it right – at the car park
  • Well designed – minimal intrusion
  • Right capacity and pricing
  • Adequate security
  • Good info on area
  • Good pedestrian info
  • Sensible enforcement
Parking and tourism