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Micro Buzz Honey A Stimulating Verbal Blend Martin Lindner ARC Research Studios Austria Studio eLearning Environments “What the heck is MicroLearning? I have no idea.“ C Arnaud Leene, 2005 So ... is Microlearning a SHEEP? …or the old BIG BAD WOLF?

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Presentation Transcript
slide1

Micro Buzz Honey

A Stimulating Verbal Blend

Martin LindnerARC Research Studios AustriaStudio eLearning Environments

slide2

“What the heck is MicroLearning? I have no idea.“

C

Arnaud Leene, 2005

slide5

…or the old BIG BAD WOLF?

... hiding under VERY small pieces

of sheep‘s clothing?

slide8

buzz

Aquitaine / France, 2004

www.microlearning.net

slide9

Research StudioeLearningEnvironments

Innsbruck / Austria, 2004

Integrated Microlearning

www.knowledgepulse.com

slide10

Innsbruck / Austria, 2005

www.microlearning.org

slide11

Micro Buzz Honey: A Stimulating Verbal Blend

coined2001

coined2004 + 2004

MICROCONTENT

MICROLEARNING

MICROLEARNING

MICROCONTENT

MICROMEDIA

MICROMEDIA

MICROKNOWLEDGE

MICROKNOWLEDGE

coined2000 + 2005

not reallycoined yet

slide12

1

People making use of, or rather swimming in, microcontent are in fact already practicing (informal) microlearning.

slide13

2

People learning and working with micromedia are learning and working differently.

They are swimming, rather than navigating,

in a sea of microcontent and streams of microtasks.

slide14

3

If we want to create microlearning experiences, we have to understand the nature of microcontent-based knowledge work.

slide15

FILES & DOCUMENTS

DESKTOPAPPLICATIONS

MICROSOFT OFFICE

FIXED-LINE TELEPHONY

slide16

2000/2005: MS Office exploded

MULTITASKING

ATTENTION CRISIS

LIFE INTER-RUPTED

EXPLOSIONOF THE E-MAIL INBOX

GOOGLESHREDDERINGMACROCONTENT

MICROCONTENT

MOBILEPHONES

discovered in 2001

PC GOING MOBILE

slide17

2006: A Microcontent Office

MICROCONTENT

discovered in 2001

slide18

There are two definitions of “micromedia”

MICROCONTENT

MICROLEARNING

MICROCONTENT

MICROMEDIA

MICROKNOWLEDGE

slide19

Thomas Vander Wal, 2001

“… been at the SXSW Microcontent Panel –

which was a fantastic mind expanding panel which threw my synapses in overdrive …“

“MICROCONTENT” has been discovered in 2001

slide20

Anil Dash, 2002(“Introducing the Microcontent Client“)

First definition in 2002

“We've discovered in the last few years thatnavigating the web in meme-sized chunksis the natural idiom of the Internet.“

slide23

Dash‘s microcontent definition (paraphrase):Human processed information

self-contained

the smallest units of meaning / communicationthat can stand for itself

elementary

individually addressable to be easily re-used and re-mixed

appropriate media format

appropriately formatted to work as building

blocks in different cultural patterns and

individual mindsets

slide24

Dash‘s microcontent definition (paraphrase):Computer processed information

self-contained

[some relation to object-oriented programming]

elementary

individually addressable to be

easily re-used and re-mixed

appropriate data format

appropriately formatted for integration in different applications and services

slide25

The evolution of microcontent is a complexfeedback phenomenon –

it can not be reduced neither to software nor to humans

slide26

With microcontent, the digital devices and technologies are not mediums anymore – it is the beginning of a new era:

the age of micromedia.

slide27

There are two definitions of “micromedia”

MICROCONTENT

MICROLEARNING

MICROMEDIA

MICROMEDIA

MICROKNOWLEDGE

coined2000 + 2005

slide28

Umair Haque (2005), The New Economics of Media. Micromedia, Connected Consumption, and the Snowball Effect.

The explosion of digital micromedia puts anend to Mass Media as we know it

Microchunks of media result from the “unbundling of traditional media goods”

like news, albums, books … and learning.

According to Haque, the new circulation of micromedialeads to a radical change in the media economy.

slide29

The value doesn’t lie anymore in production of the content itself, but in attention

and in consumation: The more a microchunk is consumed the more value is added.

slide30

Lev Manovich (2000), Macromedia and Micro-media

Media technologies seem typically to move in one direction:

‘more’

More resolution, better color, better visual fidelity,

more bandwidth, more immersion.

slide31

Lev Manovich (2000), Macromedia and Micro-media

While some media forms get richer, others stay purposefully 'poorer.'

A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born.

I call it micro-media.

slide32

Lev Manovich (2000), Macromedia and Micro-media

Micromedia will not go away.

“Given the fact that soon more users worldwide will access the Internet through cell phones than through computers,

it will not only successfully compete with macro-media

but may even overtake it in popularity.”

slide37

“Man are suddenly nomadic gatherers of knowledge,nomadic as never before, informed as never before, free from fragmentary specialism as never before – but also involved … as never before” – in the “total and pervasive field” of the MEDIA

Marshall McLuhan,1964

slide42

In those micromedia environments, microcontent is something like

small drops of vapor forming information clouds.

slide44

… all kinds of information chunks in our digital life take on the form

of digital lifestreams, as David Gelernter called it:

“leaving behind a stream-shaped cyberbody, like an aircraft's contrail, as we go”

slide45

MICROCONTENT

MICROLEARNING

MICROLEARNING

MICROCONTENT

MICROMEDIA

MICROMEDIA

MICROKNOWLEDGE

MICROKNOWLEDGE

slide50

Thank You.

ARC Research Studios AustriaStudio eLearning Environments