Micro Buzz Honey A Stimulating Verbal Blend Martin Lindner ARC Research Studios Austria Studio eLearning Environments “What the heck is MicroLearning? I have no idea.“ C Arnaud Leene, 2005 So ... is Microlearning a SHEEP? …or the old BIG BAD WOLF?
A Stimulating Verbal Blend
Martin LindnerARC Research Studios AustriaStudio eLearning Environments
“What the heck is MicroLearning? I have no idea.“
Arnaud Leene, 2005
... hiding under VERY small pieces
of sheep‘s clothing?
Aquitaine / France, 2004
Innsbruck / Austria, 2004
coined2004 + 2004
coined2000 + 2005
not reallycoined yet
People making use of, or rather swimming in, microcontent are in fact already practicing (informal) microlearning.
People learning and working with micromedia are learning and working differently.
They are swimming, rather than navigating,
in a sea of microcontent and streams of microtasks.
If we want to create microlearning experiences, we have to understand the nature of microcontent-based knowledge work.
EXPLOSIONOF THE E-MAIL INBOX
discovered in 2001
PC GOING MOBILE
discovered in 2001
“… been at the SXSW Microcontent Panel –
which was a fantastic mind expanding panel which threw my synapses in overdrive …“
“MICROCONTENT” has been discovered in 2001
First definition in 2002
“We've discovered in the last few years thatnavigating the web in meme-sized chunksis the natural idiom of the Internet.“
Dash‘s microcontent definition (paraphrase):Human processed information
the smallest units of meaning / communicationthat can stand for itself
individually addressable to be easily re-used and re-mixed
appropriate media format
appropriately formatted to work as building
blocks in different cultural patterns and
Dash‘s microcontent definition (paraphrase):Computer processed information
[some relation to object-oriented programming]
individually addressable to be
easily re-used and re-mixed
appropriate data format
appropriately formatted for integration in different applications and services
The evolution of microcontent is a complexfeedback phenomenon –
it can not be reduced neither to software nor to humans
With microcontent, the digital devices and technologies are not mediums anymore – it is the beginning of a new era:
the age of micromedia.
coined2000 + 2005
Umair Haque (2005), The New Economics of Media. Micromedia, Connected Consumption, and the Snowball Effect.
The explosion of digital micromedia puts anend to Mass Media as we know it
Microchunks of media result from the “unbundling of traditional media goods”
like news, albums, books … and learning.
According to Haque, the new circulation of micromedialeads to a radical change in the media economy.
The value doesn’t lie anymore in production of the content itself, but in attention
and in consumation: The more a microchunk is consumed the more value is added.
Media technologies seem typically to move in one direction:
More resolution, better color, better visual fidelity,
more bandwidth, more immersion.
While some media forms get richer, others stay purposefully 'poorer.'
A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born.
I call it micro-media.
Micromedia will not go away.
“Given the fact that soon more users worldwide will access the Internet through cell phones than through computers,
it will not only successfully compete with macro-media
but may even overtake it in popularity.”
on a tiny phone screen?
“Man are suddenly nomadic gatherers of knowledge,nomadic as never before, informed as never before, free from fragmentary specialism as never before – but also involved … as never before” – in the “total and pervasive field” of the MEDIA
“Media is no longer something we do, but something we become part of.”
small drops of vapor forming information clouds.
of digital lifestreams, as David Gelernter called it:
“leaving behind a stream-shaped cyberbody, like an aircraft's contrail, as we go”
ARC Research Studios AustriaStudio eLearning Environments