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Egaragesale - PowerPoint PPT Presentation

  • Uploaded on By: Robert Day Alicia Foschini Jeremy Orlin Janet Paley Sunny Shewakramani. What are we?.

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egaragesale com

By: Robert Day

Alicia Foschini

Jeremy Orlin

Janet Paley

Sunny Shewakramani

what are we
What are we?
  • An online community of users that can post and purchase goods from other users. Our company focuses on selling items that would usually be found at garage sales. Whether it may be an antique rocking chair to vintage vinyl records, this would be the most convenient medium to search.
who are we
Who are we?

This company is an equal partnership

  • Jeremy Orlin- President of Finance
  • Janet Paley- President of Marketing
  • Sunny Shewakramani- President of Information Technology
  • Robert Day- President of Sales
  • Alicia Foschini- President of Human Resources
how it works
How it works
  • A user can post any item they wish to sell, at no cost for other users to browse the website.
  • When a user finds an item they would like to purchase, they can privately send the seller a direct message to negotiate a price.
  • The seller has previously agreed when entering a contract with to not sell any items below a certain requested price.
egaragesale com vs ebay, is not an auction, there is only direct contact with the seller.

Lower fees (no price for posting an ad, lower percentage of sale price-5%).

No time span from when the item is posted to when the item is sold.

Auction, very informal, there is no direct contact between the buyer and seller, other then email which can take a while.

High Fees (a fee to post and a fee of 5.25% on final sale)

Certain time limits when an item is posted to when an item is sold. vs Ebay


  • Founded in 1995 by Pierre Omidyar, first called “AuctionWeb”
  • Most popular form of auction on the web
  • To post something for sale on ebay, a buyer pays between $.25 cents to $5.00 for a basic ad.
  • The more detailed your Ad the more expensive it will be
  • Takes 5.25% cut off of any sold item
  • Ebay is by far the largest threat to in terms of market share.


  • Launched un September 1998, Yahoo! Auctions is an online auctioning website powered byYahoo! Inc.
  • Within a year of its launch, Yahoo! Auctions had established international versions of the website in countries such as: France, Germany, Australia, New Zealand and Singapore.
  • In order to post an item for auction a listing fee must be paid.


  • Based in Seattle, Washington, Amazon was launched in 1995 as one of the first major companies to sell goods over the internet.
  • It also owns Alexa Internet,, and the Internet Movie Database (
  • Amazon offers access to its catalog via web services, much as Google does to its search engine.
  • provides search engine services directly on the site.
  • began as an online book-selling company but has now branched off into many other areas, including DVDs, music CDs, computer software, video games, electronics, apparel, furniture, and more.

  • is an online "closeout" retailer offering discount, name-brand merchandise for sale over the Internet.
  • The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers a global distribution channel.
  • relies on 70 SUSE Linux servers to serve approximately seven million visitors per month with maximum uptime.
start up costs
Start up Costs
  • Mortgage Deposit- $1,500
  • Insurance- $1,000
  • Equipment- $10,000
  • Supplies- $1,000
  • Legal- $2,500
  • Utilities- $1,000
  • Other- $1,000
  • Total Start up- $18,000
monthly expenses
Monthly Expenses
  • Rent- $1,500
  • Loan Payments- $1,000
  • Salaries- $15,000
  • Marketing- $5,000
  • Insurance- $1,000
  • Utilities- $500
  • Other- $1,000
  • Total $25,000
breakeven analysis
Breakeven Analysis
  • Variable Cost $5.50per unit
  • Fixed Cost $25,000.00
  • Expected Sales 25,000 units
  • Price $10.00 per unit
  • Total Revenue $250,000.00
  • Total Variable Costs $137,500.00
  • Profit $87,500.00
  • Breakeven Point- 5556 Units
  • If you buy, from a variety of different vendors around the internet, all the functionality that this online website builder offers in a single package, it will cost you thousands of dollars a year, and you'll still be missing unique functionality.
  • For example, here is how our website struggles for traffic from the free search engines - the most valuable traffic because it is free and it produces interest and is willing to buy visitors.
  • Brainstorming
  • WorldSubmitter
  • SpiderWatcher
1 1 instant websites
1&1 Instant Websites
  • This is a popular website builder, which anyone can use to quickly create small websites (up to 12 pages) without the need of HTML programming skills
  • Suitable for those who just want to make small professional looking websites very quickly, easily and inexpensively .
  • Building a website is a five-step process...
    • Choose your layout from a library of 120 website templates.
    • Refine your design - choose your favorite graphic and pick the font size, text color, and navigation button style.
    • Edit your content with easy to use online editor.
    • Add extra features like Flash animation, a counter, feedback forms, guest books and more.
    • Publish your website.
secure html online service
Secure HTML –Online Service
  • It takes any HTML code and creates new "secure" HTML file that is encrypted and asks for a password when you try to open it. If you enter the correct password, you'll see the original document, otherwise you'll see the blank window or a few meaningless characters.
  • This method of creating password protected web pages is safer than many others, since the browser catches the encrypted version of the file and the original version exists only on your screen.
website wizard
Website Wizard
  • Website Wizard is another business website builder claiming to take care of all the needed technology and intricacies of building, running and marketing your website for you.
  • Here are the benefits you could get from this strategy:
    • Free domain name registration
    • Unlimited storage space
    • Unlimited email accounts and aliases
    • Building a professional-looking logo in just a few mouse clicks
    • Search engine submission
    • Automatic link exchange
    • Credit card processing
target market
Target Market
  • Market Geography
  • Market Size
  • Market Density
  • Market Behavior
market geography
Market Geography
  • Market geography refers to the geographical extent of markets and where they are located.
  • is an online market that reached those around the world or those who have internet access.
  • The consumers search to find what they are looking for.
market size
The market size refers to the number of buyers or potential buyers (consumer or industrial) in a given market. reaches everyone that is of legal consent to purchase an item.

The age to legally use

Ranges from 18+, people who are able to make payments with credit/debit cards, and money orders.

Market Size
market density
Market Density
  • Market Density refers to the number of buyers or potential buyers per unit of geographical area.
  • The major strategic implication of this discussion is that the opportunity to achieve a relatively high level of customer access at low cost is higher in dense markets than in more dispersed ones.
  • Those who are accessing the website are people of different races, backgrounds, and cultures.
  • The people consist of those who have high school equivalency, college degrees, or those who have well paid jobs and great careers.
market behavior
Market Behavior
  •, give the consumer a choice of low end prices.
  • You have low prices that you can’t find anywhere else, and products that do not exist on the market anymore.
  • With you are negotiating a price within a reasonable quota for an item.
  • This allows the consumer to feel comfortable with the transaction.
  • Smooth transactions = great feedback
marketing techniques
Marketing Techniques
  • Advertising
    • Television
    • Radio
    • Print Ads
    • Internet
  • Coupons/Giveaways
  • Word of Mouth
  • Television
    • Commercials are the most influential medium for advertising
    • Expensive but worth the cost in the long run
    • Start with 30 second ads
      • One during daytime talk shows and soap operas to attract middle age housewife's.
      • One on MTV to attract the college age market
  • Radio
    • Small commercials during rush hour
    • Try to get an interview on a popular radio show to explain how works
  • Print Ads
    • Ads in local/college newspapers
  • Internet
    • Sponsored link on Google directing you to our page
coupons giveaways
  • Along with all print ads there will be coupons offering a discount for first time purchases.
  • All first time users get their first purchase with free shipping.
  • Any user who is directed to our website through a link on another website will have a discount on their first purchase.
coupons giveaways26
  • Hire students on college campuses to hand out flyers to passing students informing them of and offering discounts.
  • Post flyers in supermarkets and populated areas
word of mouth
Word of Mouth
  • Strongest and cheapest form of advertising
  • Most people will go to, because they heard of it from other people.
  • This is out of our hands, we only hope that by putting effort in the other marketing areas that this one will succeed on its own.
our website
Our Website