Effective Media Management. click to continue. Television: the “Engine” of Media Culture. TV is the most powerful of all media. It encompasses and influences news, music, movies, magazines, radio, newspapers, videos, the Internet.
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In Canada these major American and Canadian networks are most popular and commonly accessible. Their owners, and other major international conglomerates, include:
National Amusements, Viacom, CBS Corporation, Time Warner, News Corp, Sony, General Electric, Vivendi SA, Hearst Corporation, Bertelsmann AG, Organizações Globo Lagardère Group
Contacting the Media
Pick Your Topic & Spin
Know These Positions
Know These Terms
Timing and Deadlines
News Releases – How To Get Noticed
Gimmicks: Good or Bad?
Conducting a Successful “Newser”
The Number One Media Hook?
What Every Reporter Is Looking For
The 1-on-1 Interview
Don’t Take the Mike
“Is This Thing On?”
The “No Comment” No-No
Scrums - Why You Should and Shouldn’t
- when you don’t want it
Coming October 2009