Social Media Optimization • It is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. • Types of social media involved include social news and bookmarking site, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. • The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos
or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. • Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". • In the 2010s, with social media sites overtaking TV as a source for news for young people, news organisations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as
- as The Economist employ large social media teams to optimise their online posts and maximise traffic,while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. • When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase chance for people to link to your main business page. It multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. 
Advantages Of SMO • Brand building. • Improve search engine ranking. • Target specific audience. • Instant turnaround. • Get more link. • More promotion rate. • More traffic on website • Drive quality traffic • Cost effective
Services • Blog Marketing. • Facebook Marketing. • Twitter Marketing • Google Plus Marketing. • Pinterest Marketing. • LinkedIn Marketing. • E-mail Marketing.
Six Original Rule Of SMO • Increase “link ability”. • Easy tagging & bookmarking. • Reaward inbound links. • Help your content travel. • Encourage the “mash-up”. • Get communities connected. 
References • Jump up to: Preston, Peter (July 31, 2016). Print still has a future and Le Monde can prove it. Aux armes, citoyens!" The Guardian. • Jump up to: Smith, Mark (July 22, 2016). "So you think you chose to read this article?"BBC News. • https://campfiredigital.com/what-is-social-media-optimization/ • https://www.slideshare.net/davewestfall/smo-strategies?qid=b3af3e3e-025f-4521-8813-ce5433497f54&v=&b=&from_search=3