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Structured Approach to Decision Making: Decision Analysis Tools and Examples

Understanding decision analysis is crucial for making informed choices in business scenarios. This structured approach involves tools like Expected Monetary Values, Opportunity Losses, and Payoff Tables to evaluate outcomes. Using examples like building a wood pellet plant, we can analyze costs, revenues, and profits over time to make optimal decisions based on maximum gains or minimum losses.

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Structured Approach to Decision Making: Decision Analysis Tools and Examples

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  1. DECISION ANALYSIS A STRUCTURED APPROACH TO DECISION MAKING

  2. DECISION ANALYSIS TOOLS Expected monetary values (EMV) Expected opportunity losses (EOL) Coefficients of variation (CV) Return to Risk Ratio (RTRR) Payoff & Regret Tables Maximax/Maximin

  3. THE PAYOFF TABLE “Quantifies” risk/reward A table with: All possible decisions that can be made All possible outcomes Also known as “events” Profits/losses attached to each possible outcome

  4. THE PAYOFF TABLE The decisions: All options the company is considering Placed across the rows of the table The outcomes/events: All possible outcomes Placed down columns No control over events

  5. EXAMPLE 1 – THE WOOD PELLET PLANT A large manufacturer of wood products is trying to decide whether to build a new pellet plant. Pellets are made of sawdust, wood chips, bark and other organic byproducts). Common uses: Heating homes (pellet stoves) Cat litter Demand seems to be growing The manufacturer is considering building a new pellet plant or keeping the existing plant

  6. EXAMPLE 1 – THE PROFITS Profits if build new plant: No change in demand – $28 million (loss) Demand increases$93.5 million Profits if don’t build: No change $50 million Significant Increase  $65 million ?

  7. EXAMPLE 1 – THE PAYOFF TABLE ($ millions) Build new plant? Demand Yes No No Change -$28.00 $50.00 Increases $93.50 $65.00

  8. EXAMPLE 1 – THE DECISIONS ($ millions) Build new plant? Demand Yes No No Change -$28.00 $50.00 Increases $93.50 $65.00 DECISIONS ARE LISTED ACROSS THE ROWS

  9. EXAMPLE 1 – EVENTS/OUTCOMES ($ millions) Build new plant? Demand Yes No No Change -$28.00 $50.00 Increases $93.50 $65.00 EVENTS LISTED DOWN THE COLUMNS

  10. EXAMPLE 2 –COSTS & CAPACITIES Building a new plant  $53 million Keeping the existing plant  $0 extra Current Production capacity: 280,000 metric tonnes/yr With the new plant: 200,000 more tonnes/yr Total: 480,000 tonnes/yr ?

  11. EXAMPLE 2 – ADDING DEMANDS Anticipated demands: 100,000 metric tonnes  5% probability 200,000 metric tonnes  10% probability 300,000 tonnes 25% 400,000 tonnes  50% 500,000 tonnes  10%

  12. EXAMPLE 2 – ADDING REVENUES Revenues per metric tonne of pellets sold: $250/metric tonne sold We need to be mindful of production capacity in this example We can’t sell more than we can produce!

  13. EXAMPLE 2: PAYOFF TABLE: See the excel file “Payoffs_Pellets.xlsx” for this table & watch the video on making this table

  14. EXAMPLE 3 – MORE COSTS The overhead per plant $2.27 million/year Production costs/metric tonne  $178 Distribution costs/metric tonne  $ 33 Profit/tonne = $250 – $178 – $33 = $39

  15. EXAMPLE 3: NEW PAYOFF TABLE: See the excel file “Payoffs_Pellets.xlsx” for this table & watch the video on making this table

  16. EXAMPLE 4 – 10 YEAR PAYOFFS The new factory is not lucrative after 1 year Let’s look at 10 years of production Profit/tonne  still $39/metric tonne Overhead  10 x $2.27M Build plant  still $53M ? X

  17. EXAMPLE 4 –CAPACITY & DEMAND Let’s assume capacities remain constant 10 year cap – w/ extra plant = 480,000 x 10 10 year cap – w/o extra plant = 280,000 x 10 Let’s assume demands remain constant Lowest = 100,000 x 10 Next lowest = 200,000 x 10 … Highest = 500,000 x 10

  18. EXAMPLE 4: NEWER PAYOFF TABLE: See the excel file “Payoffs_Pellets.xlsx” for this table & watch the video on making this table

  19. THE MAXIMAX The “best of the best” case scenarios Take the maximum down each column: Choose the largest of these max values Maximax value = max value = $88,800,000 Maximax decision = decision associated w/ value = build the new plant Yes

  20. THE MAXIMIN The “best of the worst” case scenarios Take the minimum down each column: Choose the largest of these min values Maximin value = max value = $16,300,000 Maximax decision = decision associated w/ value = build the new plant No

  21. THE EMV The “weighted average” of the payoffs with probabilities Use the “sumproduct” call in excel: Choose the largest of these EMV values EMV value = max EMV value = $79,870,000 EMV decision = decision associated w/ value = build the new plant No

  22. EXAMPLE 5 – CALCULATING EMVS Let’s revisit the pellet plant example: Let’s calculate the following values for the 10 year payoffs: The maximax The maximin The EMV

  23. EXAMPLE 5 – CALCULATING EMVS Assume the following probabilities: 1,000,000 MT demand  5% probability 2,000,000 MT demand  10% probability 3,000,000 MT  25% 4,000,000 MT  50% 5,000,000 MT  10% MT stands for “metric tonnes” of wood pellets

  24. EXAMPLE 5 – CALCULATING EMVS See the Excel file for the solutions to this problem: “Payoffs_PelletPlant_SOLUTIONS.xlsx According to the Maximax decision rule: Build the new plant According to the Maximin & EMV decision rules: Don’t build the new plant.

  25. REGRET & OPPORTUNITY LOSS

  26. THE REGRET TABLE Or “Opportunity Loss” table Possible missed profits/payoffs Calculate the max value for each outcome (across each row) Regret = max - actual (do for each payoff)

  27. THE MINIMAX REGRET The “best of the worst” case scenarios Take the maximum down each column: Choose the smallest (min) of these max values Minimax value = min value = $2,300,000 Minimax decision = decision associated w/ value = build the new plant No A little trick I use to remember what to do first “Min of Maxes” add the word ‘of’ in the middle, so “Minimax” becomes – take the minimum of the Maxes (take the maxes first, take the min of those)

  28. THE EOL The “weighted average” of the regrets with probabilities Use the “sumproduct” call in excel: Choose the smallest of these EOL values EOL value = min EOL value = $230,000 EOL decision = decision associated w/ value = build the new plant No EOL stands for “expected opportunity loss”

  29. THE COEFFICIENT OF VARIATION The ratio of the standard deviation to expected value for each decision. The standard deviation formula (do this for each decision): 2× ?? payoff?− ??? ? = The coefficient of variation formula (do this for each decision): ???????? ????????? ??? The higher the coefficient of variation, the higher the risk associated with a decision ?? = × 100%

  30. THE RETURN-TO-RISK RATIO The ratio of the expected value to standard deviation for each decision. ??? ???? = ???????? ????????? The higher the return-to-risk ratio, the large the gain for a decision in relation to its risk – therefore the better the decision

  31. EXAMPLE 7 – CALCULATING CV & RTRR See the Excel file for the calculated standard deviation, CV and RTRR for the pellet plant example (see the Example 7 tab) Based on the Coefficient of variation: Don’t build the new plant According to the RTRR Don’t build the new plant.

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