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Mobile Marketing Solutions F or Your Business. ). Vickie Johnson Spring Park, MN vickiejohnson@att.net (651) 755-7226. Who We Are:

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mobile marketing solutions f or your business
Mobile Marketing Solutions For Your Business

)

Vickie Johnson

Spring Park, MN

vickiejohnson@att.net

(651) 755-7226

slide2

Who We Are:

Refrigerator Media Advertising, partnering with One Loyalty Network provides a complete turn-key loyalty and rewards platform, that uniquely integrates an end-to-end MMS texting solution that delivers the most robust, loyalty rewards program to date. We are committed to helping businesses grow and connect with the advanced lifestyle of today’s customers. Our goal is simple, that all businesses, big or small, can harness the power of mobile marketing to grow their business.

Our Mission Is Simple:

To provide tremendous ROI for our corporate clients so they can increase customer retention and reduce churn.

slide4

By 2014, mobile internet use will overtake that of the desktop.

  • Over 90% of mobile phone users have their phone within arm’s reach 24/7.
  • Whatever the budget, there is a fully functional phone that is available on the market which will make mobile marketing more important than ever.
  • Smartphones are becoming the marketing tool of our era.
  • Gone are the days of newspaper and TV Ads. If Ads can’t be followed up with ease, chances are he Ad will not yield effective results.
  • Mobile commerce transactions currently amount to $1.5 trillion annually and is expected to reach $3.2 trillion by 2017. 
  • Four out of 5 consumers will use smart phones to shop.

What to expect in 2014

we are a leader in mms text messaging

With our one of a kind, Patent Pending Technology, our solution is able to push 8 coupons or images to a user’s mobile device. This technology can detect the user’s phone type and assure that the images and or coupons are formatted to any cell phone type.

We are aleader in MMS text messaging
  • Our Patent Pending Technology includes the following
  • features and offerings
  • Send 8 FULL COLOR coupons and or images 
  • Messages up to 250 characters
  • Redemption feature for one time use only coupons/offers
  • Offer sharing and reward feature
  • Calendar creates seamless integration to all social media.
  • Advanced scheduler and appointment reminders
  • Statistics and detailed reports
  • Image/Coupon creator
  • Loyalty & Rewards available to track the spending habits
  • Platform provides direct messaging to all cellular carriers
  • Short Code, integration, shared, or provisioning
  • Consulting services available
  • 24 hour Tech Support and training
more r easons

Twice as many people own a mobile phone than have access to the Internet.

  • 270+ million phones are in use every day in the US. (Celluar Telecommunications Industry Assoc.)
  • 90% of Americans are within 3 feet of their mobile phones 24/7
  • It takes 90 minutes on an average to open an email, but 90 seconds to open a text message.
  • The open rate of email is 2% vs. 99% for text messages.
  • 90% will respond to a text message within 3 minutes.
  • 45% of brands have already deployed text message campaigns (mformobile)
  • 70% of text message users are between 18 – 44 years old
  • The median age of text message user is 38 years old. (Celluar Telecommunications Industry Assoc.)
  • 42.8% of marketing executives plan on increasing their mobile marketing spending budget in 2013
  • We interact on our mobile device 40-80 times a day on average. 
  • Mobile web access will overtake PC and continue their dominance.
  • TEXT COUPONS HAVE 10 TIMES THE REDEMPTION OF TRADITIONAL COUPONS(Borrell & Co.)
Morereasons…..
slide7

Campaign Idea’s

  • A business doesn’t always need to send an offer, customers want to be in-the-know
  • sale and event alerts
  • service openings
  • seasonal information
  • coming soon
slide8

Text

schnucks

to 223344

SMS Message included

in your campaign

Send up

to 8 coupons

or images

Business

name at

the top

“ We are extremely pleased with the competitive advantage we get with texting 5 to 8 color coupons every week. This service has been hassle free and easy to use..”

- Larry Maggio, Director of Marketing – Schnucks, St. Louis Mo.

mms vs sms a picture really is worth a 1 000 words
MMS vs SMSA picture really is worth a 1,000 words!
  • An offer of a FREE piece of cheesecake will go a long way when the user can see how good it looks!
the mobile campaign calendar

Campaign Types:

  • Coupons
  • Email
  • Text (SMS) and Picture (MMS) Messages
  • Facebook
  • Twitter
  • Foursquare (Page Updates, Tips & Events)
  • Birthday & Big Spender Clubs
  • Rich Media
  • The One Loyalty App

Our Mobile Campaign Calendar gives any business the ability to push their offers through one convenient location with just a click of a button.

The Mobile Campaign Calendar
slide12

Opt-in here!

Building a mobile data base

Search Coupons

  • Offers on social media
  • Call to action in an email blast
  • Offers to opt in on business website
  • Signage
  • Customers opt in at check out
  • Your staff is your raving fans…teach them to talk about your mobile offers!
slide13

Include

mobile offers to all

rich media advertising

Search Coupons

slide14

Its important that customers receive text offers that catch their attention

The INNOVATIVE!

Basic Offer

slide15

Its important that a business control their ROI

Redeemed

Redeem

* One-Time Use Coupons Available

a coupon d irectory f or c onsumers

The OLN Mobile App Can Help!

  • Allow consumers to search for local merchants.
  • Filter by merchants with coupons.
  • Save coupons to their account.
  • Save favorites for easy access at a later time.
  • Redeem coupons and offers directly at the merchant location.
  • Receive notifications from the merchants that they are interested in following and receiving offers from.
  • Can help the merchant by placing their dynamic content directly in front of the consumer.
  • Can help restaurants with mobile ordering.
A coupon directory for consumers
opportunity

There are two ways to pay:

1.) Standard Pricing

based on Volume of outgoing messages

2.) Vouchers for Services

see following slides

Opportunity
vouchers for services

Vouchers for Services is a new program that allows merchants to use our services without writing a check each month.

How do we do this? It’s simple – the merchant provides us with a certain retail dollar value of vouchers that can be redeemed in their store.

It is our responsibility to actually sell the vouchers that the merchant provides. It is the responsibility of the merchant to accept the vouchers that we sell from customers that come in the door.

We will work together with the merchant on the amount of retail dollars allowed to sell each month.

Vouchers for Services
vouchers for services continued

1.) Customer gets a text message of a new offer.

Vouchers for Services…continued

97%

The percentage of people that read a text message within 3 minutes of delivery.

47%

The percentage of consumers that want retailers to send offers via mobile.

53.2M

The number of consumers that will use mobile offers directly in 2014.

87%

The percentage of consumers that have their phones within 3 feet of them 24 hours/day.

vouchers for services continued1

2.) View the Offer Details on the phone

3.) Purchase the Offer on the phone

Vouchers for Services…continued

Details

Purchase

Details

Purchase

Get $20 of food and drink for just $10 at Joe’s Crab Shack.

Details:

Loremipsumisapolurten

Restrictions:

First Name

Last Name

612-555-1234

.

.

Buy!

vouchers for services continued2

4.) Customer gets a text message confirmation

5.) Merchant clicks Redeem

Vouchers for Services…continued

Thank you for your purchase! Touch http://223344.co/v/aq1/456 to redeem your voucher to Joe’s Crab Shack!

Redeem

Customer Name:

Joe Michaelson

Date Purchased:

02/25/2014

Status:

Valid

vouchers for services continued3

6.) Voucher is Redeemed, customer can no longer use

  • What does the merchant get?
  • Full contact information for all the customers that purchased.
  • The ability to market to the customers in the future.
  • The simplicity of sending and accepting mobile offers.
  • A risk free way to use our mobile services without needing to write a check each month.
  • The peace of mind that your communicating the way consumers are demanding!
Vouchers for Services…continued

REDEEMED

Customer Name:

Joe Michaelson

Date Purchased:

02/25/2014

Status:

Redeemed

slide25

Co-Op Advertising

via

Mobile Marketing

slide26

Consumers Opt-in

to receive offers from a group of Merchants

Text

Savings

To

223344

(example)

Merchants promote the code word and share customers and save on their monthly fee’s

Customers opt in to a one code word and receive offers from multiple merchants

slide27

Retail

Co-op

  • Vendor Dollars
  • discounted products
  • free product
  • share ad costs
  • feature their products

Vendor logo

with

Merchant ad

slide28

Food-Drink Co-op

  • Vendor Dollars
  • discounted products
  • free product
  • share ad costs
  • feature product

Vendor logo

with

Merchant ad

thank you

CONTACT:

Vickie Johnson

(651) 755-7226

vickiejohnson@att.net

RMA

2400 Interlachen Road

Suite 419

Spring Park, MN 55384

Thank you