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Samuel Bellettiere is also known as Sam Bellettiere. Samuel Bellettiere believes SEO refers to a set of marketing rules that focus on expanding the visibility of your website and content in the organic search (unpaid results) of major search engines. Its real individuals finding your website based on searching for helpful content, and clicking on your links to see how your website can help answer the question they are seeking solutions for at that exact time.
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Samuel Bellettiere Shares 5 Tips to Improve Your Search Engine Optimization Strategy
Samuel Bellettiere is also known as Sam Bellettiere. Samuel Bellettiere believes SEO refers to a set of marketing rules that focus on expanding the visibility of your website and content in the organic search (unpaid results) of major search engines. Its real individuals finding your website based on searching for helpful content, and clicking on your links to see how your website can help answer the question they are seeking solutions for at that exact time
1. Develop Your Technical SEO Plan SEO strategies have evolved significantly over the last decade. It is no longer sufficient to select a few keywords and load them into a web page's code. Today, a comprehensive SEO strategy outlines the goals you expect to achieve through organic search and documents, in detail, basic SEO elements that need to be present on each and every page, including Page Title, Meta Description, H1 Tags, Alt Text image, Body Content, Links & more. Your SEO plan should contain short-tail keywords, long-tail keywords, and branded keywords that bring in your target audience.
2. Build Your Keyword List The core of your SEO strategy revolves around the keywords you choose for your website, social posts, guest blogs, and more. You will use your keywords to optimize for search engines and create different web pages across your entire marketing strategy for a consistent brand experience. Review your list of target keywords and goal keywords (keywords you hope to rank on in the near future) every month, and modify and add new keywords to stay on top of search and industry trends.
3. Create High-Quality Content Even if you master all of the technical components to search engine optimization, you must have high-quality, relevant content on your website. This content will not only help your website rank well, boost engagement, and bring customers through your marketing funnel, but it will give your pages improved bounce rates .
4. Focus on Strategic Link-Building Your ability to attract external links to your website plays a vital role in how search engines rank your website. Arguably, link-building may be the most challenging and time-consuming task in the SEO process. Some strategies for obtaining external links are sharing links with thought leaders to share with their network and guest blogging on other websites. The best way to organically build external links is to produce original, in-depth content that other websites will want to reference and link to in their content.
5. Optimize Based on Metrics and Conversion Rate As a final step in the process, you absolutely must measure and track multiple metrics to determine the effectiveness of your SEO efforts. Evaluate and analyze important pages on your website to determine where your visitors make initial contact with your website and potential obstacles to higher conversion. Using HubSpot, you can track a page's performance utilizing the Page Performance tool.
