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Marketing Catholic Schools - PowerPoint PPT Presentation


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Marketing Catholic Schools. Getting started. What’s in this presentation?. Understand what we sell; that is, our mission; Understand the market and why it has changed; Understand a course of action; Develop a plan Utilize all assets Go for it!. What do we offer?.

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Presentation Transcript
what s in this presentation
What’s in this presentation?
  • Understand what we sell; that is, our mission;
  • Understand the market and why it has changed;
  • Understand a course of action;
  • Develop a plan
  • Utilize all assets
  • Go for it!
what do we offer
What do we offer?
  • What is Catholic education at the start of the 21st century?
  • What is our mission? What are our values?
  • Why do we have to make an effort to sell it?
  • What is our competition, and why?
what is the market
What is the market?
  • “New Catholics”
  • House-poor
  • Suburbanites
  • Mainstream
  • Priorities
a course of action
Check assets:

Curriculum

Teachers

Image

Market niche

History

Decide strategy

Steal from the pros

Utilize media

Utilize stakeholders

Network

A course of action
steal from the pro s

Steal from the pro’s

That’s in another program, but hang on….

utilize media
Utilize media
  • Use every medium at your disposal:
    • Print
    • Electronic
      • Website
      • E-mail
    • Surveys
involve stakeholders
Involve Stakeholders
  • Who are these?
  • How have you cultivated them?
  • How have you led them?
  • How will you get more?
pick your tools and tactics
Check out your current materials

Are they current?

Do they move you?

Can they be improved? Changed?

Look for cheaper ways to communicate

Consider multiple uses for materials

Make sure you have a friendly school

Partner with other organizations

Pick your tools and tactics:
more tools and tactics
More tools and tactics:
  • Target former stakeholders
  • Consider multiple-use materials
  • Invite personally
  • Conduct satisfaction surveys
  • Be responsive
remember

REMEMBER:

Nothing is going to happen unless you make it happen.