1 / 8

Geofencing: Grow your Business With This Advanced Location-Based Marketing

If you are looking to leverage advanced Geofencing technology to boost your location marketing efforts, you can contact Samskriti Business Solutions.<br><br>Know more at: https://www.samskritisolutions.com/blog/geofencing-grow-your-business-with-this-advanced-location-based-marketing/

samskritisolutions
Download Presentation

Geofencing: Grow your Business With This Advanced Location-Based Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Geofencing: Grow your Business With This Advanced Location-Based Marketing What is Geofencing? Geofencing is a location-based digital-marketing tactic where targeted ads are served based on the people within a specific geographic location. The ads are triggered through social media, mobile applications, and notifications or even within Google Display Network when a person enters the pre-defined geographical area. The pre-defined geographical area is demarcated by a virtual boundary called geo-fencing and hence the word, Geofencing.

  2. Geofencing: Grow your Business With This Advanced Location-Based Marketing How effective is Geofencing? Geofencing is a location-based marketing technology that gives the ability to hyper-target your audience like no other branch in digital marketing. Targeting an audience of a specific category in and around a specific geographical location amplifies a marketer’s chance to engage and convert a customer. Imagine your geofence in the competitor’s location to serve an ad on the exclusive offer you are running. Geofencing unlocks opportunities this way to attract your customers at right time at the right place and may even help you steal customers from your competition.

  3. Geofencing: Grow your Business With This Advanced Location-Based Marketing Geofencing technology is a location-based marketing tactic that offers a cool way to target and capture the attention of the audience but how effective is it in real-time? According to our digital marketers at Samskriti Business Solutions: • Mobile advertisements powered by Geofencing technology scored 2x CTR as compared to regular ads. • 3 out of 4 shoppers that received the message completed an action. • 93% of the shoppers visited the business after clicking the mobile ad. The results speak for themselves but the future looks even brighter for location marketing services powered by Geofencing.

  4. Geofencing: Grow your Business With This Advanced Location-Based Marketing With personalized messaging being the future of digital advertising, and average phone time at an all-time high Geofencing is the future of location-based marketing services in Digital Marketing. Geofencing – Setup & Digital Media Buying: CPM (Cost per Mille – 1,000 impressions) and CPV (Cost per Visit) are two buying models in this geolocation marketing. CPM is more commonly used for brand awareness campaigns and CPV is used for store visits in areas with high footfall. The total pricing may vary based on how targeted one wants their ad to be served to the intended audience.

  5. Geofencing: Grow your Business With This Advanced Location-Based Marketing There are software packages available both free and premium that set up and monitor Geofencing marketing, this cost may also add up to the total location-based marketing costs. How to adequately leverage Geofencing for your digital marketing? Geofencing unlocks new opportunities for businesses by hyper-targeting their audience with the right massaging. It offers every business the same opportunity to leverage location-based marketing tactics so the differential is how effective the messaging content, service or product offering tends to be. Especially for Geofencing marketing where costs can run high, an online marketing company that specializes in Geofencing marketing can offer help to ensure the right ROI.

  6. Geofencing: Grow your Business With This Advanced Location-Based Marketing As a leading digital marketing company in Hyderabad, Samskriti Business Solutions possess the right expertise and track record in helping businesses benefit from Geofencing marketing solution. If you are looking to leverage advanced Geofencing technology to boost your location marketing efforts, you can contact us here:

More Related