1 / 7

4 Tips to Get More Conversions with YouTube Video Campaigns

If you want to get more conversions with your YouTube video campaigns, consult an expert PPC agency specialising in YouTube Ads, like us at Samskriti Solutions.<br><br>Know more at: https://www.samskritisolutions.com/blog/4-tips-to-get-more-conversions-with-youtube-video-campaigns/

samskritisolutions
Download Presentation

4 Tips to Get More Conversions with YouTube Video Campaigns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 4 Tips to Get More Conversions with YouTube Video Campaigns • Explainers, product demonstrations, testimonials, company culture videos, mini-docs, and more, – businesses today are using different types of videos to build and engage their audience and promote their products and services. • “However, not every business finds success in scaling YouTube Video Campaigns and converting more customers without spending a bomb”, says one of our PPC specialists at Samskriti Business Solutions. • As one of the leading PPC agencies in Hyderabad, we have encountered and solved a wide variety of performance issues in PPC and video advertising. And tanking conversion rates are the most common and rampant among them. So check out if these tips can help you:

  2. 4 Tips to Get More Conversions with YouTube Video Campaigns 1. Pick the right video format: Skippable, Non-Skippable, Discovery, True View, Bumper & Masthead – each type of video ad format has its niche with pros and cons. For example, instream ads which are ads placed inside existing video content are again classified into pre-roll, mid-roll and post-roll based on where they are usually placed. While pre-roll is better for maximizing impressions, post-roll serves better for leads and mid-roll sits somewhere between the two but is not preferred for their intrusive nature. Likewise, each video format has its quirks, we suggest you go through their pros and cons before choosing the right format.

  3. 4 Tips to Get More Conversions with YouTube Video Campaigns 2. Keep the videos short: Keeping the videos short is one quick trick that has worked well for us irrespective of the format. In these days of Tiktok and YouTube shorts, attention spans are less, patience even lesser. So we usually limit the in-stream video ads to 15 seconds or less. This also gives us more options to test, play around and choose the right video. 3. Select the right keywords: Most of the time keywords are usually ignored in YouTube ads and this could cut down the performance of your ad.

  4. 4 Tips to Get More Conversions with YouTube Video Campaigns Given YouTube is top the funnel medium, discovery works best on this platform and hence choosing the right keywords can boost your performance. But instead of relying on a keyword planner for Google Ads, use YouTube Keyword planer tools with fresh keyword ideas with a focus on shorter keyword phrases and border keywords. 4. Create effective ads: Shorter ads do help, but still it is only a minor aspect of your existing ad. Relevant content presented engagingly is the common guiding principle. But they are two things that can quickly enhance the effectiveness of your ads:

  5. 4 Tips to Get More Conversions with YouTube Video Campaigns 1. Thumbnail: A captivating thumbnail can do wonders to your ad provided it is relevant. 2. Destination Page: Choosing the right destination can improve conversions by directing users to more captivating and relevant content. For example, we direct the users to the channel page instead of the watch page for improved conversion. The above four are the simple thumb roles that most businesses miss while planning their YouTube ad campaigns. If you have already adopted the above practices but are still falling short of your goals, you need expert guidance then we suggest you consult an expert PPC agency in Hyderabad specialising in YouTube Ads, like us at Samskriti Business Solutions.

More Related