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Catalogs to Wish Books

Catalogs to Wish Books. J. Burns. Remember?. Mail Order in the US. First catalog- er in US who solicited orders through the mail? Montgomery Ward? Sears? LL Bean? Of course, who else could it be?. In 1744, Franklin created the first catalog, which sold scientific and academic books.

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Catalogs to Wish Books

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  1. Catalogs to Wish Books J. Burns

  2. Remember?

  3. Mail Order in the US • First catalog-er in US who solicited orders through the mail? • Montgomery Ward? • Sears? • LL Bean? • Of course, who else could it be?

  4. In 1744, Franklin created the first catalog, which sold scientific and academic books. • HammacherSchlemmer is the oldest surviving mail order business, founded in 1848, but didn’t produce a catalog until 1881.

  5. Aaron Montgomery Ward produced his first catalog in 1872. • Richard Sears and Alvah Roebuck founded Sears and Roebuck, publishing first catalog in 1888.

  6. Because they could buy large quantities directly from manufacturers and eliminate the middle men, Ward and Sears could offer many more products at much cheaper prices. • Rural people now had access to a whole new world of goods, for home and farm, everything from clothes and books to medicines and veterinary supplies.

  7. From the 1870s to 1950s and beyond, • Rural families depended on catalogs to supplement what they bought from peddlers and general stores.

  8. Starting in the Mid 1800s, urban went from General to Department • Stores were large, multi-floors with different goods on each floor • Each department had clerks, and customers could handle and sect merchandise • The first in US was The Marble Palace in NYC

  9. 1846 Marble Palace, NYC • 1852 Marshall Field’s, Chicago • 1858 Macy’s, NYC • 1867, Rich’s, Atlanta • 1877 Wannamaker’s, Philadelphia • 1881 Hudson’s, Detroit

  10. Mr. Bean Goes Shopping

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