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Monster: Technology and Today’s Recruitment

Monster: Technology and Today’s Recruitment. Denis Gaynor Product Development Director Monster.co.uk. Contents. The Beginning Monster Today Extending the Brand How the Internet Changed Recruitment What Our Clients Are Buying Future of Online Recruitment. The Beginning. The Idea. 1994

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Monster: Technology and Today’s Recruitment

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  1. Monster:Technology and Today’s Recruitment Denis Gaynor Product Development Director Monster.co.uk

  2. Contents • The Beginning • Monster Today • Extending the Brand • How the Internet Changed Recruitment • What Our Clients Are Buying • Future of Online Recruitment

  3. The Beginning

  4. The Idea 1994 • Jeff Taylor of Adion Advertising founds “The Monster Board” • Originally a bulletin board (BBS) for jobs (mostly tech) • 454th Web site registered • $25 a posting 1995 • Jeff sells MonsterBoard to TMP Worldwide

  5. Growth 1998 • TMP merges MonsterBoard (#1 job site) with Online Career Center, Student Center and About Work to create Monster.com January 1999 • Monster.com becomes first Internet site to advertise during the SuperBowl at beginning of online growth “When I grow up…”

  6. SuperBowl Ad

  7. The Brand • Like Amazon or eBay, “Monster” is a pure, differentiated online brand • Empowering the job seeker – “Never Settle” • Initially a job seeker marketing strategy (“employers will go where the workers are”) • Intern to CEO

  8. Extending the Brand

  9. “It’s a Byers Market”

  10. Following the departure of Adam Crozier from the FA The Times, 02 Nov 02 The Independent, 02 Nov 02

  11. Alliances – where your jobs also appear

  12. Industry Specific Alliances CIMA, Jane’s Defence, Institute of Petroleum

  13. Search Engine Optimisation

  14. Monster Today

  15. Hong Kong • Singapore • Australia • India • NewZealand • United Sates of America • Canada • United Kingdom • Ireland • Spain • Belgium • France • Germany • Sweden • Denmark • Norway • Finland MonsterAn International Brand

  16. Today • 22 countries, 14 languages with Jobline acquisition • Over 20 million CVs worldwide • Over 1 million jobs live worldwide • Over 130,000 employers • 26th Most visited website in the World

  17. Profile of a Typical Monster UK Job Seeker* • Salary: £29,160 • Age: 33 • Years experience: 10.7 • 40% Manager level and above • IT, Admin, Marketing, Sales, Finance • Found site through recommendation or search engine *Red Sheriff Survey, October 2002

  18. Our UK Clients

  19. How the Internet Changed Recruitment

  20. Recruitment on the webStatistics • Two thirds of internet users (aged 25-34) use the web for job seeking* • Over 1,000,000 CV’s are on top 5 UK sites • 600,000 people a month look online for a job** • More than 100,000 jobs posted on careers hubs in the UK • * NOP study (UK), June 02. • ** NNR Pivot Report Oct 02

  21. Average Cycle Time: Internet vs. Traditional Assessment / Closing Days Interviewing Source: Kennedy Information 1 week : closing Candidate ID 1 week : interviewing 1 week : candidate ID

  22. Project Manager Java Support C SAP Web IT Security Oracle CAD Network Cisco Unix Vb MCSE IT Manager Visual Basic Technician SQL ASP Top 20 IT Job Searches

  23. Job Searches by Category (monthly)

  24. Jobs Posted per Month • Information Technology • Sales • Administrative and Support Services • Accounting/Auditing • Legal • Customer Service and Call Center • Engineering • Employment Placement Agencies • Human Resources • Manufacturing and Production

  25. Why online recruitment works Easier for the job seeker… Works infinitely more quickly and more targeted online than offline, with potential for a much broader scope of jobs geographically …and much more cost efficient for the employer! Guardian – 400,000 per issue Monster – 150,000 specific job searches per day Guardian – £17,000 full page, run of press, one off Monster – £250 (60 day life)

  26. What Our Clients are Buying

  27. How Monster Makes Money • Profitable globally and in the UK • Charge employers to post jobs on site or search CV db (500,000+) • Banners, profiles, Webcasts • Power companies’ career sites, ATS

  28. Job Posting

  29. Company Profiles

  30. Webcast Streaming Video

  31. Corporate Career Sites

  32. Applicant Tracking Systems

  33. Opportunities for the Future

  34. Online Recruitment – The Future • Job ads moving from newspaper to Internet • Companies need to be cost efficient in hiring, particularly during a down economy • 25% of FTSE 250 companies have no jobs area on their corporate web site; another 25% only rudimentary job postings with no apply online/db • NHS and local government need to address hiring needs locally and globally

  35. HR and Technology • Applicant Tracking Systems, either as ERP add-ons, stand alone software or integrated job boards • HR Managers move from paper and Excel to sophisticated recruitment management systems • HR uses technology to track and onboard candidates, with reporting to display effectiveness • Use of XML for job postings and CVs opens up more fluid connection of HR systems

  36. Better Matching - Understanding Monster Users • The Future is in the Data – better matching to get more targeted, quicker short lists • Capture job seekers’ hard data (CVs) and soft data (ideal company, corporate structure, type of job, comp structure, etc. • Automate the matching process intelligently

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