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FIFA “Franchise Owner” 2010 FIFA World Cup. SA 2010 Organising Committee. SAFA (OAA) “Show”. 2010 FIFA World Cup ™. Institutional Arrangements. 6 March 2008. National Government (Government Guarantees) “Stage”. Cape Town and the Western Cape.

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Institutional Arrangements


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    1. FIFA “Franchise Owner” 2010 FIFA World Cup SA 2010 Organising Committee SAFA (OAA) “Show” 2010 FIFA World Cup ™ Institutional Arrangements 6 March 2008 National Government (Government Guarantees) “Stage” Cape Town and the Western Cape

    2. ObjectivesCape Town: 2010 Host City • Host semi finals and events successfully • Party capital • Maximum public benefit and lasting legacy • Infrastructure and Economic Opportunities • Social cohesion ‘a Home for All’ • Environmental integrity • Desirable destination for investors, trading partners and tourists • Geographic spread of benefits 4

    3. Benefits of Mega Events • Economic development • Infrastructure • Jobs and working experience • Brand recognition • Social legacy • Environmental sustainability • Cooperative governance • Focused delivery • Disciplined management

    4. To Airport Cape Town International Convention Centre CT Station Central public viewing area Somerset Hospital V&A Waterfront Green Point Stadium Granger Bay Boulevard

    5. Economic Development • Multi-functional international Stadium • Infrastructure, Public Transport and Pedestrian Network • Metropolitan Urban Renewal • Athlone and Philippi Stadium upgrades • CTICC expansion: world-class facility to attract more business tourism and events to Cape Town • Airport, station, road upgrades and new plant eg hotels • Supplier registration: http://www.greenpointstadium2010.co.za Link: www.capetown.gov.za/fifaworldcup • SMME 30% procurement • B&Bs and township accommodation

    6. Infrastructure expansion

    7. Brand Recognition:CAPE TOWN, SOUTH AFRICA • Research during 2002/3 indicated • CAPE TOWN widely recognizable name • ‘The Cape’ next most widely known • 2010 FIFA World Cup = ‘an African World Cup’ (at last!) • Cape Town = one of nine Host Cities • City and Provincial governments working very closely to deliver a successful 2010 World Cup • Africa and South Africa likewise • Represented in the Host City and 2010 logos

    8. Social Legacy • Urban park for all (residents and visitors) • Football not just for the ‘Cape Flats’ – building non-racial, non-class and non-gendered sport • Building stadium attendance figures – not just sitting at home watching English Premier League! • Taking kids off the streets, engaging actively • Teaching Fair Play, Fair Life • Reaching out – Centres for Hope, Dreamfields • Rural outreach • Building tolerance, understanding, countering xenophobia

    9. Newlands Stadium during “90min for Mandela”

    10. “1000 Day Countdown” Cape Town

    11. Environmental sustainability • GREEN GOAL - German legacy: • Public transport • Energy efficiency • Water efficiency • Waste minimisation • FIFA to help us achieve at least what was done in Germany plus • Carbon credits/offsets • Environmental awareness • Brazil 2014 focusing on rain forests

    12. Cooperative governance Dr. Blatter and Dr. Jordaan with Mayor Zille and Premier Rasool

    13. Governance • City of Cape Town is contracting authority • FIFA Host City Agreement • National funding • Service Providers • Close cooperation with Province • Meetings between Mayco and Cabinet Committee • Joint Project Team • Provincial funding 5

    14. Focused Delivery and Disciplined Management • Planning, operationalisation, delivery • No delays – kick-off 11 June 2010! • Manage human resources and budgets • Overcome challenges • Work together for common delivery • Improve safety and security systems • Upgrade public transport • Focus and communicate!

    15. We look forward to welcoming you back up to, during and beyond 2010!