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FIFA “Franchise Owner” 2010 FIFA World Cup. SA 2010 Organising Committee. SAFA (OAA) “Show”. 2010 FIFA World Cup ™. Institutional Arrangements. 6 March 2008. National Government (Government Guarantees) “Stage”. Cape Town and the Western Cape.

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Institutional Arrangements


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institutional arrangements

FIFA

“Franchise Owner”

2010 FIFA World Cup

SA 2010

Organising

Committee

SAFA

(OAA)

“Show”

2010 FIFA World Cup ™

Institutional Arrangements

6 March 2008

National Government

(Government Guarantees)

“Stage”

Cape Town

and the Western Cape

objectives cape town 2010 host city
ObjectivesCape Town: 2010 Host City
  • Host semi finals and events successfully
  • Party capital
  • Maximum public benefit and lasting legacy
    • Infrastructure and Economic Opportunities
    • Social cohesion ‘a Home for All’
    • Environmental integrity
  • Desirable destination for investors, trading partners and tourists
  • Geographic spread of benefits

4

benefits of mega events
Benefits of Mega Events
  • Economic development
    • Infrastructure
    • Jobs and working experience
    • Brand recognition
  • Social legacy
  • Environmental sustainability
  • Cooperative governance
  • Focused delivery
  • Disciplined management
slide4

To Airport

Cape Town International Convention Centre

CT Station

Central public viewing area

Somerset Hospital

V&A Waterfront

Green Point Stadium

Granger Bay Boulevard

economic development
Economic Development
  • Multi-functional international Stadium
  • Infrastructure, Public Transport and Pedestrian Network
  • Metropolitan Urban Renewal
  • Athlone and Philippi Stadium upgrades
  • CTICC expansion: world-class facility to attract more business tourism and events to Cape Town
  • Airport, station, road upgrades and new plant eg hotels
  • Supplier registration: http://www.greenpointstadium2010.co.za

Link: www.capetown.gov.za/fifaworldcup

  • SMME 30% procurement
  • B&Bs and township accommodation
brand recognition cape town south africa
Brand Recognition:CAPE TOWN, SOUTH AFRICA
  • Research during 2002/3 indicated
    • CAPE TOWN widely recognizable name
    • ‘The Cape’ next most widely known
  • 2010 FIFA World Cup = ‘an African World Cup’ (at last!)
  • Cape Town = one of nine Host Cities
  • City and Provincial governments working very closely to deliver a successful 2010 World Cup
  • Africa and South Africa likewise
  • Represented in the Host City and 2010 logos
social legacy
Social Legacy
  • Urban park for all (residents and visitors)
  • Football not just for the ‘Cape Flats’ – building non-racial, non-class and non-gendered sport
  • Building stadium attendance figures – not just sitting at home watching English Premier League!
  • Taking kids off the streets, engaging actively
  • Teaching Fair Play, Fair Life
  • Reaching out – Centres for Hope, Dreamfields
  • Rural outreach
  • Building tolerance, understanding, countering xenophobia
environmental sustainability
Environmental sustainability
  • GREEN GOAL - German legacy:
    • Public transport
    • Energy efficiency
    • Water efficiency
    • Waste minimisation
  • FIFA to help us achieve at least what was done in Germany plus
  • Carbon credits/offsets
  • Environmental awareness
  • Brazil 2014 focusing on rain forests
slide13

Cooperative governance

Dr. Blatter and Dr. Jordaan with Mayor Zille and Premier Rasool

governance
Governance
  • City of Cape Town is contracting authority
    • FIFA Host City Agreement
    • National funding
    • Service Providers
  • Close cooperation with Province
    • Meetings between Mayco and Cabinet Committee
    • Joint Project Team
    • Provincial funding

5

focused delivery and disciplined management
Focused Delivery and Disciplined Management
  • Planning, operationalisation, delivery
  • No delays – kick-off 11 June 2010!
  • Manage human resources and budgets
  • Overcome challenges
  • Work together for common delivery
  • Improve safety and security systems
  • Upgrade public transport
  • Focus and communicate!
slide16

We look forward

to welcoming you back

up to, during and

beyond 2010!