worksop media and cultural conflicts istanbul may 2011 mag dr emilija man i n.
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WORKSOP MEDIA AND CULTURAL CONFLICTS Istanbul , May 2011 Mag.Dr. Emilija Man či ć. What the workshop is about. Theoretical and practical knowledge on the role of the media in forming culturally diverse society .

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what the workshop is about
What the workshop is about
  • Theoretical and practical knowledge on the role of the media in formingculturally diverse society.
  • Encourage both creativity in dealing with cultural diversity and build awareness of the:
  • importance of the media in determining our image of current developments due to ethnic,cultural and religious changes.
  • to reflect upon and actively discuss on the specific role of the media as: observers, reporters and players (in a socio-cultural setting marked by a.m. changes – without thereby ignoring conflicts)
wokshop objectives
Wokshop objectives
  • Theoretical introduction to:

- notion of culture

  • cultural diversity
  • Explanation of the relationship:

culture and conflict


wokshop objectives1
Wokshop objectives
  • To sensitize students for the themes:

- cultural diversity

- role of media in dealing with the cultural conflicts

  • To give example on reports in which there is talk withothers

what we understandwhen referring to culture?

  • Cultural Diversity:

what terms are used to describe different aspects of cultural diversity?


Culture and Conflict:

what is the relationship of culture and conflict?

  • Media and Integration:

what modes of inclusion and exclusion are being applied in media?

what is culture
What is culture?
  • Culture is one of the most complicated words in the English language. (Raymond Williams)
  • Culture is the whole way of life... (T.S. Eliot)
  • >Kultur< marks the whole sum of efforts and institutionsby which our live veers away from that of our animal ancestors. (Sigmund Freud)
  • Culture as system, by which human beings communicate, sustain and develop their knowledge about life and their attitudes towards it. (Clifford Geertz)
  • Culture as a battelground! (Edward Said)
cultural diversity
Cultural Diversity
  • Terms to describe cultural diversity:

multiculturalism,cultural pluralism, inter-culturalism...

  • Cultural diversity “within” a society
  • Culturaldiversity “between” states, societies and/or cultures. The second dimension of cultural diversity - related tointer-culturalism
culture and conflict
Culture and Conflict
  • Conflict

„…a strong emotion resulting from a perceived difference in needs or values.“ (Neil Katz)

  • Culture

not innate / learned/ transmissible through symbols (language) / dynamic / selective / ethnocentric

c ulture conflict s
Culture conflicts
  • Need a cultural analysis
  • Benjamin Broom:„relational empathy“
  • the context underlying the other's expressions and
  • the context in which the encounter itself is embedded.

(Relational empathy: the creation of shared meaning during the interpersonal encounter)

  • „The third culture“as a medium
media and cultural diveristy integration
Media and Cultural Diveristy (Integration)
  • The central tasks of European societies and politics:

to accept the ethnic, cultural and religious changes

  • Media shows and formsthe immigration society
  • One-sided reporting:
  • contribute to a general feeling of uncertainty
  • does not serve the purpose of enlightenment.
  • To examine prejudices and differentiate is necessary for peaceful coexistence
u nderstanding of developments and conflicts in r eports
Understanding of developments and conflicts in reports
  • Characteristics of a „good“ report:
  • stereotypes and generalised assertions are countered through differentiated statements
  • humour is not at the expense of other groups, but rather results from the own reference group
  • the realities of the immigrants or minorities, their normal daily life, with all their problems and positive aspects are presented without presenting them as a social problem


  • offensive terms which are characterised by, or reinforce, prejudices, are not used
  • people with different-coloured skins or appearance are taken for granted and have a significant impact on the programme
  • in reports there is not talk about others, but rather talk with them.
the www dastandard at webpage
The Webpage
  • reports authentically, diversely and discursively
  • young up-and-coming journalists with a migration background
  • reporting with new perspectives
  • reports from the immigrant community
dastandard s main topics columns
daStandard’sMain Topics / Columns
  • Everyday life
  • Culture
  • Education
  • Language
  • Work Environment
daStandard-Blog von YilmazGülüm:

Servusvom Bosporus

  • about Istanbul from Istanbul
  • perspective between cultures:„relational empathy“
  • authentically, diversely, discursively
Sta je nejasno, posebno interesantno, sa cim se ne slazete itd.?
  • Osmi momenat? Pred kojim izazovima danas stoje kvalitativna istrazivanja?
  • Koji pristupi vam se cine najsmislenijim za vas empirijski rad o odjedjenom konfliktu?