Is It A Good Idea To Outsource Cold Calling Services?

1. Is It A Good Idea To Outsource Cold Calling Services?

2. Introduction Cold calling is a time-tested method of getting leads or generating sales. This involves cold calling a database of customers and informing them about your product or services. The objective is to either make a sale over the phone or to get a lead. Cold calling is one of the sales strategies followed by many businesses both large and small scale enterprises. Some enterprises also choose to carry out this function in-house while others choose to outsource this service to a professional outsourcing company. As salespeople and business owners find it cumbersome calling up total strangers to talk about their services and to persuade them to either buy their product, or set up an appointment.

3. Cold Calling Services Are An Economical Option • If you try cold calling in your in-house team it will cost your business a lot of money and effort. • But with outsourcing a good cold calling company a big chunk of this expenditure goes away. You will not have to worry about the techniques and technology used by them because they have everything already setup. • Outsourcing your cold calling services will save you some time and money and will guarantee an efficient sales experience.

4. Outsourcing Increases Productivity Of Your In House Staff Being on phone approximately 6 to 7 hours a day will slow the work pipeline down the lane. Outsourcing will allow you to trim your staff’s size and free your internal resources. When you hire a cold calling company, it increases the frequency of cold calls made and hence, the probability of generating more sales. A cold calling company helps you maintain a 24/7 exquisite sales process throughout the world. This allows you to focus more on the core of your business without spending time on management which is a time-consuming activity.

5. Flexibility • This is actually the most important requirement of companies looking to outsource services. Many businesses might require to target various geographical areas that spread across multiple countries. • If done in-house cold calling is restricted to certain hours of the day depending on the country. But when you are outsourcing these services to another country you can take advantage of time zone differentials.

6. Highly Scalable • By outsourcing, you get scalability in your process. The companies have the experience to readily handle any extra volume that may arise all of a sudden. • This might not be the case if you are dealing with an in-house team. Cold calling agencies have well trained and efficient staff so they are able to scale the services according to client’s needs.

7. Specialised Skills and Expertise The ability to hold a conversation on the phone does not make for a qualified professional. But it takes a particular set of skills and natural aptitude to sustain high volume calling at the standard required to produce good quality outcomes, particularly if your business is in a B2B environment. An agency will take great pains to recruit the right individuals, putting a pool of callers at the disposal of the client, to be assigned according to the needs of each campaign. Agents have to undergo certain industry standard training and this level of training puts tools at the disposal of agency staff that are not available to the average individual in a typical office environment.

8. Builds Brand Reputation When everything is handled in a structured framework, which supports a consistent approach, allows you to control how your brand is presented. Agents are given very specific training on the propositions they present, with a clear process for escalating questions, or scheduling follow ups with sales or in-house teams where required. A managed, measured approach based on a solid, thorough brief with a consistent message, continually monitored for quality and consistency will safeguard your brand reputation. A less structured and supervised environment and approach may be less effective.