Using logistic regression proof that particular drug for women has characteristics that cause some of them an adverse re

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# Using logistic regression proof that particular drug for women has characteristics that cause some of them an adverse re - PowerPoint PPT Presentation

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### Marketing Research

Marketing Research

Q1.Write don a brief summary of all the answers given above. How does this differ from the analysis of structured-response questions?

Q2.Conduct Chi-square test to cross-tabulate and to understand the relationship between the independent and the dependent variable. Also calculate contingency coefficient and the lambda asymmetric coefficient to find the strength of the association between the two variables. Take Sample size as thirty. Analysis of cross-tabulation using SPSS software package would be required.

Q3.Using logistic regression proof that particular drug for women has characteristics that cause some of them an adverse reaction to a particular drug.

Q4.Use conjoint analysis to determine from a potential customer’s point of view, how important each attribute is to him. Also determine how much utility the customer derives from a given combination of these levels of attributes. The attributes are life, price and color.

Q5.Can you add to methodology section?

Q6.Distribute the sample of 75 among the different categories of respondents mentioned under “Sample Composition”.

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