1 / 5

Bose Corporation (Bose), the manufacturer of audio systems was ranked as the most trusted consumer brand among the 22 di

Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>Marketing Management<br><br>Case Studies<br>CASE STUDY (20 Marks)<br>Bose Corporation (Bose), the manufacturer of audio systems was ranked as the most trusted consumer brand among the 22 distinguished technology companies in 2006. Bose topped the list, ahead of Apple, Microsoft, Dell, Intel and Sony. From its inception, Bose had focused on the quality of the product and laid its emphasis on research and development. Moreover, the speakers produced by Bose used an innovative technology that could be controlled automatically. Apart from being the most trusted brand, Bose had been recognized as the strongest brand in the car audio segment for the fourth consecutive year in the US, in 2006. Customers associated Bose with high brand image and so the question was that whether the company would maintain its existing brand image among the consumers or would go for innovative products to counter its competitors. The case gives an insight to Bose's background from its very inception. It also gives an overview of the making of Bose as a powerful brand.<br><br>Answer the following question.<br><br>Q1. Discuss about the history and growth of Bose Corporation<br><br>Q2. How Bose Corporation focused on the upper strata of customers.<br><br>Q3. Analyze the making of Bose as a powerful brand.<br><br>Q4. Assess how Bose generated trust among the consumers.<br><br>Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br><br>

Download Presentation

Bose Corporation (Bose), the manufacturer of audio systems was ranked as the most trusted consumer brand among the 22 di

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Marketing Management Dr. Aravind Banakar9901366442 – 9902787224

  2. Marketing Management CASE STUDY (20 Marks) Bose Corporation (Bose), the manufacturer of audio systems was ranked as the most trusted consumer brand among the 22 distinguished technology companies in 2006. Bose topped the list, ahead of Apple, Microsoft, Dell, Intel and Sony. From its inception, Bose had focused on the quality of the product and laid its emphasis on research and development. Moreover, the speakers produced by Bose used an innovative technology that could be controlled automatically.

  3. Apart from being the most trusted brand, Bose had been recognized as the strongest brand in the car audio segment for the fourth consecutive year in the US, in 2006. Customers associated Bose with high brand image and so the question was that whether the company would maintain its existing brand image among the consumers or would go for innovative products to counter its competitors. The case gives an insight to Bose's background from its very inception. It also gives an overview of the making of Bose as a powerful brand.

  4. Answer the following question. Q1. Discuss whether Bose would cater the niche segment or diversify into other segments. Q2. Give an overview of the case.

  5. Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 - 9902787224

More Related