Workgroup 4 “Instigators” of Community Awareness, Promotion, and Demand. Draft Recommendations August 23, 2006 IKK Steering Committee Meeting. Revised Strategy Statement.
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August 23, 2006
IKK Steering Committee Meeting
Increase community awareness, promotion of, and demand for a system that delivers and sustains timely, age-appropriate immunizations.
. Why - consistent message of importance/need
. When - immunization schedule
. How - working with system to get what is needed
. Need common language among providers/agencies
. Utilize the same immunization schedule
* Done at policy level (legislators, agency heads, etc.)
. Policy people, funders, others support topic
. Kansas already focuses on kids
. Internal/external expertise available
. Need for immunizations will always exist
. Collaboration in KS already pretty good - will help
needed parties talk, get on same page, coordinate
. Risk for not getting immunized is not evident
. Mixed messages/misinformation have caused problems
. Religious beliefs, cultural barriers
. Lack of common language
. Funding/criteria is complicated and misunderstood
. Inappropriate contraindications
. Missed opportunities
Step 1. Media Campaign.
Carry out a multi-pronged media campaign
that provides an accurate message about immunizations to parents/guardians,
caregivers, and children.
* Particular focus = larger families, people traditionally
hesitant about immunizations.
Step 2. Groundwork for Unified System
Begin to lay groundwork for unity among immunization players - get them on same page about immunization activities by establishing common language, common messages, and common goals.
. Consistent language
. Some consistent goals for improvement
. Consistent immunization message to public
. Set up one-to-one relationship b/w doctor & LHD
. Educate physicians on process of immunization
and role of LHDs
. Spokesperson or team of spokespeople
who are recognizable by region
. Spokesperson and message would
vary based on target group
Step 3. Creating Demand
Educate parents on how to ask for and obtain immunizations in order to create an improved and more efficient immunization system.
Step 3a. Educate parents on how to get
. Why important
. Benefits to kids & working parents
. Correct misinformation
. Recommended schedule
. Who in their community provides & available hours
. Cost and options for financial coverage
. Wallet-size checklist of questions to ask at doctor visits
Step 3c. Prompt parents & physicians to ask
. Posters in physician and other health care offices
. Immunization schedule on walls at pharmacies
. Immunization schedule on doctor charts
. Visual reminder (e.g., immunization bee) on physician
. “Ask me if you’re up to date” buttons for providers
. Refrigerator magnets w/ schedule for parents