STRATEGIC MARKETING PLAN for Australian Wine. ABSTRACT. This project includes the selection of a product currently available in Australia and is planned to be marketed in New Zealand. It explains a portion of the marketing strategic plan which includes-
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One of the world’s most liberalized and flourishing free trade agreement has been designed between Australia and New Zealand for trading with each other.
People of New Zealand are THE major consumers of the red wines despite being loyal to the local white wines.
Wines are very famous and well-accepted .
Any good that has a 50% or more content from Australia can enter New Zealand without paying any duty.
The products labeled at domestic level meet export requirements.
Goods and services tax (GST) is applied at 12.5 per cent.
The Customs authority of New Zealand collects the GST at the entry point.
Progressive marketing strategy.
Product can distinguish itself on the basis of pricing, quality or region.
Expanding product offer.
Enhancing the number of volume brands.
Well supported by current level.
Advertising in consumer magazines.
Reviews in lifestyle publications.
Other traditional marketing activities
- Quality-conscious consumers.
- Highly driven by the reputation of a brand.
- Strengthening of New Zealand against the Australian currency.
- Fierce competition from local brands.
The different strategies used by Australian wine industries can be very useful for them in tapping the market of New Zealand.
There can be a significant increase in the sale of Australian wines if new strategic marketing plan is followed carefully.
In New Zealand, the wine culture is very well developed and provides enormous opportunities to the Australian wine industry.