SEO Tutorial Search Engine Optimization Agenda What is SEO Key Definitions Where are the Results Industry Research SEO Process Social Media Optimization Measuring SEO success SEO Tools What is SEO?
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Internal Link Structure
Link Popularity / Relevance
Crawlability / Optimized Code
Pay Per Click
Pay Per Click
Organic Clicks vs Paid Clicks
The vast majority of clicks -- roughly 60 percent, go to organic listings.
Source: Enquiro, 2006
Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%
Reasons to conduct SEO
*Sources: Iprospect Research, eMarketer
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Identify link/image tags.
Step 5: Implementation of new keywords/tags on your site.
Step 6: Link your web page address on other sites.
Step 7: Add your site to social networking.
Step 8: Add your site into a search engine.
Step 9: Monitoring (traffic reports) and Optimizing (monthly)
Link Title Tags
“The tool is only as good as the people that use it.”