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Presented by the Y.E.S. Team. Tobacco companies agreed 10 years ago not to target youth in their advertising, but …. Youth are still being reached through glamorous images used in movies.

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Presentation Transcript
slide5
New research suggests that young people may be influenced to smoke by movies they saw in early childhood.
slide6
Movies rated “G,” “PG” and “PG-13”

have almost 80% of smoking scenes.

slide8
Researchers conducted interviews with children and their parents to track whether the kids had smoked in the past.
list of movies used
List of Movies Used

Rated

“PG-13”

40%

Rated “R”

40%

Rated “PG”

15%

Rated “G”

5%

smoking occurrences in movies
Smoking Occurrences in Movies

Rated

“PG-13”

60%

Rated “R”

21%

Rated “G” and “PG”

19%

by the third survey
By the third survey:
  • 10% of kids had started to smoke
  • On average viewed about 37 films
  • Average exposure to almost 150 smoking occurrences
slide12
Children who may have seen smoking scenes at a preschool age were as likely to pick up a cigarette as those who had seen such scenes at a later age.
slide14
kids-in-mind.com

smokefreemovies.ucsf.edu

smoking is not glamorous
Smoking is NOT glamorous.
  • Yellow teeth and fingers
  • Lip, lung, tongue cancer
  • Wrinkles
secondhand smoke contains 4 000 chemicals
Secondhand smoke contains 4,000 chemicals:
  • Carbon monoxide
  • Formaldehyde
  • Chromium
  • Arsenic
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