Slide 1:International Expansion
International expansion recently initiated However, unique multi-media marketing solutions, not only recognized brands and content Preferred approach: JV partnerships with long-term potential for successful business models Licensing agreements for established brands
Slide 2:International Expansion
Using our unique core capabilities American Baby Group Reaches 95% of all first-time mothers in U.S. Seventeen Leading female teen magazine in U.S. Strong brand franchise within U.S. and recognized by global advertisers In-school marketing (Channel One) Targeted marketing solutions for advertisers looking to reach “hard to reach” teens
Slide 3:International Expansion
Using our unique core capabilities Consumer Guides Unique targeted solution for institutional real estate investors Online and offline Model can be adapted to local conditions Business to Business Global industries such as telecom and media Distance learning in emerging markets
Slide 4:International Expansion
Using our unique core capabilities About.com Unique approach to building content and community for niche markets online Robust scalable software platform can be exported internationally Community and Content solution for ISPs and publishers 50% of traffic comes from outside U.S.
Slide 5:International Expansion
International Successes: About: All About Japan, JV with Recruit Channels: Canada, UK, Ireland, India, Australia #5 site in Canada; #11 in UK and #7 in Australia Sao Paolo Home Buyer’s Guide Magazine Licenses (Seventeen, Modern Bride, etc.)This presentation contains certain forward-looking statements concerning PRIMEDIA’s operations, economic performance and financial condition. These statements are based upon a number of assumptions and estimates which are inherently subject to uncertainties and contingencies, many of which are beyond the control of the Company, and reflect future business decisions which are subject to change. Some of these assumptions may not materialize, and unanticipated events will occur which can affect the Company’s results.