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MARKETING EXTENSION. Fundamentals for Advisory Leaders. OBJECTIVES. Learn six principles of marketing Identify two key customers of the Advisory Council Discuss value perceptions. PRINCIPLE #1. Your customers aren’t listening to you. Helps to target highest priority customers.

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marketing extension

MARKETING EXTENSION

Fundamentals for Advisory Leaders

objectives
OBJECTIVES
  • Learn six principles of marketing
  • Identify two key customers of the Advisory Council
  • Discuss value perceptions
principle 1
PRINCIPLE #1

Your customers aren’t listening to you.

  • Helps to target highest priority customers.
  • Helps to learn what interests them.
  • Helps to align their needs with your programs.
principle 2
PRINCIPLE #2

Everybody else is shouting at your customers, too.

  • Consider who else is also competing with extension for the customer’s attention.
  • Helps to have well prepared communication points.
  • Helps to use creative strategies.
principle 3
PRINCIPLE #3

You can’t be successful without the rest of your organization.

  • All faculty, staff, and volunteers need to agree on the common communication points.
  • Advisory leaders have to champion the customer’s viewpoint.
principle 4
PRINCIPLE #4

The more you give, the more you get.

  • Always thank and applaud their effortsregardless of how they have treated you.
  • Use the product as the message as in a “Horn of Plenty” event.
principle 5
PRINCIPLE #5

Being good is not enough – you have to be better.

  • Past accomplishments mean nothing.
  • Doing the right things is more important than doing everything we have always done.
principle 6
PRINCIPLE #6

Everything is marketing.

  • Successful programs.
  • Economic development.
  • Volunteers.
  • Image of all associated with Extension.
  • Policies and practices.
your role
YOUR ROLE
  • Listen for and speak about the customer’s needs.
  • Identify image busters.
  • Identify what is most valued about extension.
  • Advise on marketing plan and strategies.