MARKETING EXTENSION. Fundamentals for Advisory Leaders. OBJECTIVES. Learn six principles of marketing Identify two key customers of the Advisory Council Discuss value perceptions. PRINCIPLE #1. Your customers aren’t listening to you. Helps to target highest priority customers.
Fundamentals for Advisory Leaders
Your customers aren’t listening to you.
Everybody else is shouting at your customers, too.
You can’t be successful without the rest of your organization.
The more you give, the more you get.
Being good is not enough – you have to be better.
Everything is marketing.