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BlackBerry™ Wireless Solution Enterprise Strategy and Development Framework Angelo Fasulo (afasulo@rim) PowerPoint Presentation
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BlackBerry™ Wireless Solution Enterprise Strategy and Development Framework Angelo Fasulo ( The Email Revolution. Email is used extensively by 2/3 of business travellers - Messaging Online Email is the Internet’s “Killer App”

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BlackBerry™ Wireless Solution Enterprise Strategy and Development Framework Angelo Fasulo (afasulo@rim)

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    1. BlackBerry™ Wireless SolutionEnterprise Strategy and Development Framework Angelo Fasulo (

    2. The Email Revolution • Email is used extensively by 2/3 of business travellers - Messaging Online • Email is the Internet’s “Killer App” • 74% of Internet users report that “Email is Essential” • Email is the most frequently used application for 96% of Internet users • Jupiter Communications Attitudes, • Behaviour and Demographics of the Online Population • 72% mobile laptop users frequently dial in for email - 2

    3. Managing Mobile ComputingSelecting and Deploying Handheld Solutions Identify which user groups need handheld solutions: • VIPs • Executives • Business Travellers • Sales, Business Development, Marketing, Field Service … • Office/Campus Nomads • IT help desk • “Meeting People” • Managers, Project Leaders… Characteristics • Mobile Users • Away from desk >20% time • Interpersonal Contact • Partners, customers, suppliers sub-ordinates

    4. Managing Mobile ComputingSelecting and Deploying Handheld Solutions Evaluate the needs of mobile users: • Needs Analysis • Identify the specific applications that users will require • email • PIM • line of business solutions • Select the device characteristics which are most suitable for users’ needs • form factor • remote access • user Interface

    5. Managing Mobile ComputingSelecting and Deploying Handheld Solutions Define IT requirements for managing handheld solutions: • security • centralized administration • standardization • integration with enterprise systems • support • asset management Priorities: • meet needs of mobile users • maximize security and control • minimize total cost of ownership

    6. What is BlackBerry? • The leading wireless email solution designed specifically for corporate environments • Provides a unique combination of hardware, desktop tools, server software and service • Provides a wireless extension of an email mailbox and address • Allows you to send, receive forward and reply to email messages from the palm of your hand • Provides a powerful wireless handheld with embedded wireless modem, integrated software applications, easy-to-use keyboard and backlit screen

    7. Benefits For Mobile Professionals • Save Time • No more dialing-in to check email from your hotel room at the end of the day • Deal with your email when it’s convenient for you • Enhance Productivity • Stay on top of a growing inbox and communicate effectively when you’re on the go • Quickly share information via email, phone* or SMS* • Improve Responsiveness • Immediately respond to important messages • Convey information quickly and discreetly • Send messages at your convenience *Check with Service Provider for Availability

    8. The BlackBerry Wireless Email Solution • Advanced Wireless Handhelds • BlackBerry Desktop Software • Email Integration Options • BlackBerry Enterprise Server • Compelling Return On Investment • Strong Development Environment

    9. Advanced Wireless HandheldsBlackBerry 5820 Wireless Handheld™ • Wear/carry “palm size” form factor • Tone, vibrating, LED notification • Backlit Keyboard • User-selectable 13, 16 or 20 line display • Ideal for displaying web content or applications • Reverse backlight • Rechargeable lithium ion battery • Docking and charging cradle • 8MB Memory • Intel Flash RAM • Ample memory for data intensive users and third party applications • Built on Java Platform • Provides industry standard programming environment • Integrated Applications • Email, organizer, SMS, phone, browser • Built-in headset jack supports add-on phone application

    10. BlackBerry 5820 Phone and SMS Services Phone • With integrated phone functionality, BlackBerry also supports optional GSM services • Easily place and receive phone calls SMS • Quickly exchange short text messages with other SMS-enabled devices Now you can manage all of your important communications from a single, integrated wireless handheld!

    11. BlackBerry 5820 Wireless Internet Services • Optional Internet services are available that allow mobile access to information on the web • Retrieve a wide range of information, including up-to-date stock quotes, news, travel, sports, entertainment, weather reports and more. • Stay connected and informed with easy web access wherever you go.

    12. BlackBerry Desktop Software v3.2 • Runs on desktop PC • Integrated suite of applications that provide: • Organizer synchronization • Email synchronization and filtering* • Information backup utilities • Application loader Unified Desktop Software - supports both Java-enabled (BlackBerry 5800 Series) and C++ handhelds (RIM Wireless Handhelds™) *Available with enterprise integrations only

    13. Email Integration Options BlackBerry allows you to choose the type of integration that suits you best: • Integrate your handheld with a new web-based email account • Integrate your handheld with an existing ISP email account* • Integrate your handheld with an existing corporate email account *Check with Service Provider for Availability

    14. BlackBerry Web Client • Enables ISP email account integration or provides integration with a new email address • The BlackBerry Web Client is a console from which users can: • Access the web mail account • Compose, send, read and reply to email using a web-client. Download attachments sent to the BlackBerry handheld. • Configure the email filters and other BlackBerry settings • Define which messages are sent to the BlackBerry handheld based on a variety of parameters such as ‘sent from’, subject, priority level • Set auto-signature for email sent from the BlackBerry handheld *Available to users with the new handheld account or ISP integration options with the BlackBerry 5820 handheld Check with Service Provider for Availability

    15. Enterprise IntegrationOverview • BlackBerry handheld is seamlessly integrated with existing enterprise email account • Messages sent and received from the handheld use your regular corporate email account (ex. • Works with Microsoft Exchange or Lotus Domino corporate email servers • Advanced security using Triple-DES encryption • Centralized administration and support • End-to-end solution: • Powerful wireless handhelds • Desktop tools • Server software • Nationwide airtime

    16. Enterprise IntegrationBlackBerry Enterprise Server • Add-on software • Integrates with existing Microsoft® Exchange or Lotus® Domino® systems • Performs email redirection and encryption • Allows for wireless calendar synchronization* • Provides: • Scalable wireless messaging architecture • Centralized administration and control • End-to-end security • Monitoring and tracking tools * Requires BlackBerry Enterprise Server v2.1 or higher

    17. 2 5 1 4 3 Enterprise IntegrationHow Does It Work? Someone sends an email to your email address. Email arrives at your desktop PC. BlackBerry compresses, encrypts, and forwards the message. Email is forwarded to the handheld via the (Internet and) wireless network. The handheld receives, decrypts, and decompresses the email. Respond to email using the keyboard on the BlackBerry handheld.

    18. Enterprise IntegrationBlackBerry Provides Compelling Return on Investment • A study of BlackBerry™ users by one of the top ten research firms in the world, Ipsos-Reid, has found that the value returned by BlackBerry in productivity, immediacy and direct cost savings can be nearly immediate. • 94% of BlackBerry users agree that it has improved their ability to stay on top of their email • 93% agree BlackBerry has allowed them to convert downtime into productive time • The typical BlackBerry user reports they recover 53 minutes in downtime each work day • Direct cost savings are achieved through decreased RAS, mobile phone and PDA/pager usage

    19. BlackBerry 5820 Powerful and Expandable Java Platform • The BlackBerry 5820 is built on a Java platform to provide an industry standard programming environment for application development • Java 2 Micro Edition (J2ME) is a Java subset designed for embedded and handheld devices • Benefits of Java and J2ME: • Reduced cost of service by separating function from content • Robust, fast, and always available functions • Local persistent storage of data • Security • Remote updates of application code

    20. BlackBerry Server As a Wireless Gateway • Secure, encrypted pipe for email and application data • Open, extensible interface, based on open web standards • Interface with browser or client application (J2ME) • Ability to PUSH data to the device Public Networks JAVA Firewall BlackBerry Enterprise ServerwithMobile Data Service Corporate Application Servers BlackBerry Handheld HTTP, 3DES, Push

    21. Premier-level Members

    22. Enterprise IntegrationWhy BlackBerry? • Completely wireless handhelds • Integration with existing email • ‘Always On, Always Connected’ • Easy-to-use • Advanced security • IT friendly • End-to-end solution • Compelling Return On Investment

    23. Hear what experts have to say… “The best way to remain continuously connected to your business email” – CNET “Wins, hands down” – Forbes “The winning solution for on-the-go email” – Industry Standard “First Class Rating” – Wired “Would recommend it to anyone who wants a mobile email product” – InformationWeek “Best Wireless Communication Device” – PC World

    24. Resources and Information • Available in Hong Kong through Hutchison Telecom • • Development & ISV Programs • • Use our Development Kit