LANGUAGE TRANSLATION SERVICE

1. LANGUAGE TRANSLATION SERVICE Language translation is a very specific process. When someone needs language translation, they are demanding a translation on a very micro level such as translating a word or a phrase. The language translators are experts in both, source and target language. They translate the word or a phrase in a culturally and linguistically correct way so that the target audience easily understands it. In order to provide accurate language translation, the translator needs to have a thorough knowledge of vocabulary, pronunciation, grammar, phrases, words, and other contexts. There are translation agencies that have a group of language experts who can translate into multiple languages. WHY LANGUAGE TRANSLATION IS REQUIRED? Attracts Business- Language translation has been attracting the business from all over the world. The language translation services help present the business in multiple languages which further increases the global presence of the business. Technical Text Language Translation- Various companies providing various technical services prefer presenting the content in multiple languages. When the technical terms are present in multiple or native languages they reach locally to the larger crowd. Hence, it is important to have technical text language translation. Most Useful for the Travel and Tourism Industry- Whenever you will visit any travel agency or check their website or brochure or any promotional literature for that matter, you’ll find it available in multiple languages. The reason being, it increases the user- friendliness of the literature. To further boost their business, and promote tourism, the content must be in local as well as global languages. Scope in Every Field– Though language translation is a must for the travel and tourism industry, it is largely adopted by almost all the fields, such as Medical, manufacturing and production, e-commerce, entertainment, and finance too. • • • • BENEFITS OF LANGUAGE TRANSLATION Business Expansion- For accurate and authentic language translation it is better to hire the best language translators through professional translation agencies. When the content is available in multiple languages, it further marks the business globally by gaining the consumer’s trust. It widens up the international markets and helps expand the business. Cultural Links- The language translations are not just about the expansion of the business, but it also develops the cultural links. Just like, when two people are talking in the same language, they feel connected. When the content is available in native languages it directly reaches the heart of the reader and he/she feels connected. Improves SEO and SME- Google ranking is a new form of competition today which did not exist probable 10 or 15 years ago. Google is a universal digital platform and having a high google ranking is a must to reach the target market. Language translations of the website have brought a huge difference in this too. When the • • •

2. content is available in various languages, Google considered it as original, further helping the crawling of the website. Increases Website Content Traffic- We all have heard about Neil Patel, a top web content influencer, awarded by the Wall Street journal. In one of the most trending blogs, ‘How to Use Content Language Translation to Increase Your Traffic,’ he stated that when he translated his website into 82 languages, his traffic improved by 47%. Now, that is a remarkable number. Higher Conversion Rate- When the content is available in various languages it directly connects to the audience fulfilling their demand of receiving the needed information. Once the needs of the customers are assured to be satisfied from the gained information, the possibility of conversion or success rate is high. Benefits of Website Localization- The major benefit of translating the website is that it helps businesses stand out from the competition. The localization of the website also reaches the audience on the micro-level, precisely hitting the target market. It reaches a large number of probable buyers at the same time. Make sure you get your website localization done through the best language translators as they’ll know all the details about the native language. • • •