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Volunteer Leader Webcast Series: College Relations. Incorporating Students and YPs into Professional Chapters. Tara A. Fournier, PHR, Manager, Member Engagement Scott Ferrin, SPHR, Field Services Director – Southwest Central Region. Agenda. State of College Relations

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Volunteer Leader Webcast Series:

College Relations

Incorporating Students and YPs into Professional Chapters

Tara A. Fournier, PHR, Manager, Member Engagement

Scott Ferrin, SPHR, Field Services Director – Southwest Central Region

  • State of College Relations
  • Student Conferences
  • Recruiting from College Students
  • Engaging Young Professionals
  • Chapter Case Studies
state of shrm college relations
State of SHRM College Relations

Student Chapters & Membership

  • 16,000 + Student Members
  • 475 + Student Chapters
  • And growing!
  • Newly Chartered Chapters include:
    • Webster University, Greenville, SC
    • Bryant & Stratton College, Richmond, VA
    • Bimidji State University, Bimidji, MN
  • 12 additional student chapters in affiliation process
shrm student members who are they
SHRM Student Members: Who Are They?
  • Undergraduates or Graduates in an HR-related degree program
  • Adult learners or first time college students
  • Join SHRM for access to internships, career development, networking opportunities, preparation for workforce, case study competition, certification prep, etc.
  • Future leaders in the


shrm student members engagement
SHRM Student Members: Engagement

SHRM Student Membership Benefits

  • Access to exclusive HR Internships
    • via
  • Annual Student Conference
  • Regional Student Conferences
    • Case Competition
    • Educational Sessions
  • Assurance of Learning Assessment
  • SHRM Foundation Scholarships
  • Research Articles, Latest HR News on
  • HR Tools, Templates and Resources
  • Webcasts
  • Social Media: SHRM Connect, Twitter (#shrmstudent), LinkedIn, Facebook
shrm student chapters engagement
SHRM Student Chapters: Engagement
  • Company tours
  • Student conferences
  • Resume writing workshops
  • Interviewing workshops
  • Fundraisers
  • Internship programs
  • Social events
shrm students what are they doing
SHRM Students: What Are they Doing?

SHRM Student Membership Benefits

  • 2012 Regional Student Conferences
    • Held in five locations this spring
    • 477 Students, Advisors and Volunteers participated
    • $25,000 awarded
  • Case Competition
    • Winners:
      • Houghton College (NY)
      • University of Tennessee – Knoxville
      • Thunderbird International School of Management (Arizona)
      • University of Illinois – Urbana Champaign
      • University of Nevada, Reno
2012 annual student conference
2012 Annual Student Conference
  • Atlanta
  • June 23 – 24, 2012
  • Marriott Marquis
  • 265 Peachtree Ave. Northeast
  • Keynote Speakers:
  • Sara Rynes,
  • 2011 Michael R. Losey Human Resource Jeff Tobe, CSP
  • Research Award Winner
2012 annual student conference june 23 24
2012 Annual Student Conference: June 23-24

2012 SHRM Annual Student Conference

  • Held in conjunction with SHRM Annual Conference & Exposition in Atlanta
  • 400 students and faculty and 12,000 professionals expected to attend
  • Students and faculty members receive a nearly 80% discount. Registration includes access to both student AND professional conferences as well as the exposition, keynote speakers and entertainment.
    • Students: $275 through May 24

$320 May 25 – June 23

    • Faculty: $350 through May 24

$485 May 25 – June 23

recruiting from college students
Recruiting from College Students


  • College students are the future of our profession
    • The U.S. Bureau of Labor Statistics projects an increase of 22% in HR employment by 2018 – compared to a 10.7% increase for all occupations
  • Natural flow of students
    • 16,000 + Student SHRM Members
    • They do eventually graduate 
    • Student dynamics have changed
recruiting from college students1
Recruiting from College Students

Why? (continued)

  • College Students are already in Chapters
    • 475 + Student Chapters
    • 5,000 + Student Chapter members
    • Understand the format
  • Students want what we’ve got
    • Developing professional skills
    • Mentoring
recruiting from college students2
Recruiting from College Students


  • Existing Chapter Structure
    • College Relations Board member
    • Joint Meetings for Events and Conferences
      • Holiday Meeting
      • Annual Chapter Conference or Legal Update
  • Student and Young Professional programs
    • Basics training
    • Mentoring and networking
    • Developing in an HR Career
recruiting from college students3
Recruiting from College Students

How? (continued)

  • Special Student Pricing
    • Annual Chapter Membership cost
      • SHRM - $35 to $80 to $80 to $180
    • Discounted Chapter Meetings
      • Free student guest
      • At or below costs
  • Student Chapter Board position
    • Current Student Chapter President
      • Attend minimum quarterly
    • Supports addition of YP Board position
recruiting from college students4
Recruiting from College Students

How? (continued)

  • Support Student Conference
    • Annual Chapter Scholarship for Student Team
    • Practice Case Competition
      • Chapter Judges
      • At Chapter Meeting
  • At-Large Students
    • Mailing Lists
      • Targeted by University
    • E-Blasts
      • Chapter Student Programs
recruiting from college students5
Recruiting from College Students


  • Student Chapter annual cycle
    • Students begin programs in Fall Semester
    • Submit the student chapter information form online by September 30
    • Recruit and retain at least eight SHRM student members in the chapter by November 30
    • Professional Chapter – Act as a Bridge
      • Provide succession planning assistance to student chapter
    • Must submit section 1 of the Student Chapter Merit Award reporting document. Due March 31 of each year
  • Charter Chapters
    • Provide leadership and support for student efforts
engaging young professionals
Engaging Young Professionals
  • Who is a Young Professional (YP)?
    • Two definitions
      • HR Professional under age 30
      • HR Professional with less than 10 years of HR experience
incorporating yps into shrm chapters
Incorporating YPs into SHRM Chapters
  • Why YPs?
    • Chapter Succession Planning: They are the Future
      • As Boomers retire, Millennials are entering the workforce – need to embrace this group and find ways to engage and incorporate to maintain and grow chapter membership.
  • What are YPs looking for?
    • Developing their HR Career
    • Networking
    • Education/Professional Development
    • Mentors
    • Leadership Skills and Development
state of young professionals what is shrm doing
State of Young Professionals: What is SHRM Doing?
  • SHRM is diligently working on developing a nationwide YP engagement initiative
  • Young Professional Advisory Council
  • Focus Group at 2012 Annual Conference
  • Survey of YPs coming in Q3
  • Pilot groups in Chicago, New York, Seattle and Washington, DC.
    • Kick-Off Events
      • Chicago – Networking Happy Hour in April 2012
        • 63 attendees
      • Seattle – Networking Happy Hour May 2012
        • 46 attendees
yp groups what are they doing
YP Groups: What Are They Doing?
  • Networking Happy Hours
  • Trips to Baseball Game/Sporting Events
  • Mentoring College Students
  • Book club – “Meet to Read”
  • PHR Preparation Study Groups
  • Trivia Nights
chapters and state councils what can they do
Chapters and State Councils: What Can They Do?
  • On the State or Chapter Level, what are other chapters and states doing to engage and incorporate YPs into their structure?
    • Three Chapter Examples
      • CHRA – Denver
      • SHRP – Chicago
      • HR/NY – New York
chra yp efforts
CHRA YP Efforts


Super Mega Chapter in Denver, CO

  • Mentor Program
  • Socials
  • Targeted Professional Development
  • Volunteer Opportunities
  • Other local connections
  • Timing for events
shrp yp engagement efforts
SHRP YP Engagement Efforts


  • Mega Chapter in Chicago
  • Emerging Leaders Program
  • YP Initiative in Chicago
shrp chicago chapter of shrm

“We are committed to our future leaders.”

– SHRP Board

mission objectives
Mission & Objectives
  • Recruit, ENGAGE, and retain Emerging HR Leaders
  • Offer compelling professional DEVELOPMENT
  • Advance HR profession by PREPARING our future HR leaders
  • Board positions – Emerging HR Leaders & College Relations
  • Partner with SHRM & HR YP group
  • Committee of Emerging HR Leaders
    • Education, Marketing, Membership
kickoff networking event
Kickoff Networking Event
  • Free
  • Evening event
  • All Emerging HR Leaders
future plans what we re thinking
Future Plans – What We’re Thinking
  • “How to Network” networking event
  • Mentorship program
  • Partnering & volunteering with area schools
shrp chicago chapter of shrm1

“We are committed to our future leaders.”

– SHRP Board

hr ny yp engagement efforts
HR/NY YP Engagement Efforts


  • Super Mega Chapter in New York City
  • Gen XtraordinarYTMSIG
genxtraordinary sig
GenXtraordinarY™ SIG
  • Special Group, Special Name
  • Formed in December 2010
  • By-product of HR/NY branding study & personal experience of HR/NY President
  • Roles within SIG
    • Official: Chair and Co-Chair
    • Unofficial: Advisor/Mentor/Coach
programs events
  • Two Programs for Inaugural Year
    • Generational Stereotypes Defied: Removing the labels to help drive the business- November, 2011
    • Generational Stereotypes Defied: It's NOT Our Birth Year that Defines Us -It's Our Unique Behavioral Strengths and Tendencies – April 25, 2012
  • Other Activities
    • Event with Mentoring Committee- Summer 2012
    • Networking events with other SIGS- TBD
best practices
Best Practices
  • Exposure at monthly Board Meetings
  • Board Member liaisons
  • Administrative support
  • Continued focus on the larger SHRM YP picture
  • Patience
learning curves
Learning Curves
  • Looking at things from a different lens
  • Managing their “urgency” vs. reality of demands upon others’ times
  • Informal communications and message being received
  • Providing more direction
summary and take aways
Summary and Take-aways
  • State of College Relations – Healthy and Growing! (Find one near you!)
  • Student Engagement & Training – Annual Conference and Regional Conference Options
  • Recruiting from College Students – Why, How and When for your Local Chapter
  • Engaging Young Professionals – You Have Them, Are You Keeping Them and Engaging Them?
  • Some Great Examples of YP Engagement – Thanks to CHRA, SHRP and HR/NY!
call to action
Call To Action

Students are graduating now!

  • Request your lists
  • Schedule programs or special networking and mentoring opportunities in July – August
  • Invite them to your meetings in August or September
  • Schedule an extra ½ hour before your regular meetings to help students transition into your chapter

Plan for YPs today!

  • As you review board positions and succession planning, consider adding YP-related board positions
  • Consider YP activities as part of your chapter plan
thank you
Thank You
  • Emily Marquis, CHRA
  • Courtney Templin, SHRP
  • Heather Evans, HR/NY

Contact Us!

Tara A. Fournier, PHR

Manager, Member Engagement


Twitter: @SHRMTara

Scott Ferrin, SPHR

Field Services Director

Southwest Central Region


Twitter: @SHRMScott