Advertising, Public Relations, And Related Services Global Market Report 2018

1. Advertising, Public Relations, And Related Services Global Market Report 2018 Including: Advertising Agencies; Promotional Products; Public Relations; Direct Mail Advertising; Billboard & Outdoor Advertising; Media Buying Agencies; Media Representative Firms; Print Advertising Distribution Covering:WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc., Interpublic Group of Companies Inc. Feb 2018

2. Reasons to Purchase • Outperform competitors using accurate up to date demand-side dynamics information. • Identify growth segments for investment. • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market. • Create regional and country strategies on the basis of local data and analysis. • Stay abreast of the latest customer and market research findings • Benchmark performance against key competitors. • Develop strategies based on likely future developments. • Utilize the relationships between key data sets for superior strategizing. • Suitable for supporting your internal and external presentations with reliable high quality data and analysis • Gain a global perspective on the development of the market. • Report will be updated with the latest data and delivered to you within 3-5 working days of order. Scope Markets Covered:Advertising Agencies; Promotional Products; Public Relations; Direct Mail Advertising; Billboard & Outdoor Advertising; Media Buying Agencies; Media Representative Firms; Print Advertising Distribution. Companies Mentioned:WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc., Interpublic Group of Companies Inc. Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA and Australia. Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa. Time series: Five years historic and forecast. Data: Ratios of market size and growth to related markets, GDP, Expenditure Per Capita, Advertising, Public Relations, And Related Services Indicators Comparison. Data segmentations: Country and regional historic and forecast data, market share of competitors, market segments. Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

3. Advertising, Public Relations, Advertising, Public Relations, And Related And Related Services Services Market Characteristics Characteristics Market The advertising, public relations and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The advertising, public relations and related services market can be broadly categorized as: Advertising Agencies are primarily engaged in planning, developing, creating and producing advertising campaigns in all Public Relations (PR) Agencies manage, design and implement communications between an organization and Media Buying Agencies are engaged in procurement of advertising time or space from media owners or Media Representatives represent establishments that are Outdoor Advertising companies carry out out-of-home or outdoors advertising, using techniques such as Direct Mail Advertising establishments directly target prospective consumers of the product or service advertised. The content and Advertising Material Distribution Services providers engage in distribution and delivery of advertisements, such as

4. In this report market value is defined as the revenues organizations earn by selling their goods and services within the specified market, based on the price at which they sell. Only goods and services traded between entities are included. The revenues for a specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced.

5. Advertising, Public Relations, Advertising, Public Relations, And Related And Related Services Services Market His Historic Growth toric Growth Market The global advertising, public relations, and related services market grew from $X billion in 2013 to $X billion in 2017 at a compound annual growth rate (CAGR) of X%. The chart and table below shows the year-on-year growth of the global advertising, public relations, and related services market during 2013 – 2017. Drivers of the Market: Restraints on the Market:

6. Advertising, Public Relations, Advertising, Public Relations, And Related And Related Services Services Market Forecast Growth Forecast Growth Market The global advertising, public relations, and related services market is expected to grow from $XX billion in 2017 to $907.4 billion in 2021 at a compound annual growth rate (CAGR) of XX%. The chart and table below shows the year-on-year growth of the global advertising, public relations, and related services market during 2017 - 2021. Drivers of the Market: Restraints on the Market:

7. Advertising, Public Relations, Advertising, Public Relations, And Related And RelatedServices Services Market Segmentation Segmentation Market The chart and table below shows the split of the advertising, public relations, and related services market in 2017. Advertising Agencies Promotional Products Public Relations Direct Mail Advertising Billboard & Outdoor Advertising Media Buying Agencies Media Representative Firms Print Advertising Distribution The total market value for advertising, public relations, and related services was $X billion in 2017. The markets that are covered include Advertising Agencies; Promotional Products; Public Relations; Direct Mail Advertising; Billboard & Outdoor Advertising; Media Buying Agencies; Media Representative Firms; Print Advertising Distribution. Advertising Agencies was the x largest segment in the advertising, public relations, and related services market with X% share of the market. The market value for the advertising agencies was $x billion in 2017. Promotional Products made up around X% share of the market. The market value for the promotional products was $x billion in 2017.

8. Advertising, Public Relations, Advertising, Public Relations, And Related And RelatedServices Services Market Regional And Country Analysis Regional And Country Analysis Market The Asia Pacific was the largest region in the advertising, public relations, and related services market in 2017, advertising, public relations, and related services for $X billion or 38% market share. North America was the x largest region advertising, public relations, and related services for $X billion or X% market share. Western Europe was the x largest region advertising, public relations, and related services for $X billion or X% market share.

9. Advertising, Public Relations, And Related Services Market Competitive Landscape The leading competitors in the global advertising, public relations, and related services market are WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc. The chart and table below displays the percentage market share of the top players in the advertising, public relations, and related services market industry. WPP PLC generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year. Omnicom Group generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year.

10. Publicis Groupe S.A. generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year. Dentsu Inc. generated revenues of $XX billion for the financial year 2016, an XX% decrease from the previous year. Interpublic Group of Companies, Inc. generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year Havas Group generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year. Hakuhodo DY holdings generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year. Mdc Partners Inc. generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year. Company Profile WPP PLC Overview WPP Plc was the largest company in the advertising, public relations and related services market with a XX% share of the market in 2017. It was founded in 1985 and is currently headquartered in London, United Kingdom Products and Services It operates through following divisions Advertising And Media Investment Management –The Advertising and Media Investment Management division offers its clients global, national and Data Investment Management –The Data Investment Management division comprise companies such as Public Relations and Public Affairs –The Public Relations and Public Affairs division comprise companies such as

11. Strategy WPP’s growth strategy is to increase the combined geographic share of revenues from developing countries in Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe regions to 40-45% of revenues. Similarly, the company also seeks to Financial Performance WPP PLC generated revenues of $XX billion for the financial year 2016, an XX% increase from the previous year. The company had a market Omnicom Group Overview Products and Services Strategy Financial Performance Publicis Groupe SA Overview Products and Services Strategy Financial Performance Dentsu Inc. Overview Products and Services Strategy Financial Performance Interpublic Group of Companies Inc. Overview Products and Services Strategy Financial Performance