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The Public, Wildlife, and Wildlife Viewing Presented at the2007 Watchable Wildlife Conference Wednesday, October 3, 2007 Mark Damian Duda Responsive Management
Topics • Trends • Latent Demand for Wildlife Viewing • Wildlife Viewing Satisfaction • Attitudes of Wildlife Viewers Toward Hunting • Public Attitudes Toward Natural Resources and Environmental Issues • Public Perceptions of Wildlife Issues • The Importance of Wildlife • Attitudes Toward Unethical Wildlife Viewing and Feeding Wildlife • Funding • Credibility • Sources of Information • Reasons for Residential Wildlife Viewing • Reasons for Nonresidential Wildlife Viewing • Birding • Participation in Nongame-Related Outdoor Activities • Developing Effective Information, Education, and Outreach Programs
Focus of Fish and Wildlife Management Fish and Wildlife Populations Fish and Wildlife Professionals Fish and Wildlife Habitats Human Populations
A simple summary of what our research uncovered on the customer attribute is this: the excellent companies really are close to their customers. That’s it. Other companies talk about it; the excellent companies do it.-Tom Peters and Robert Waterman
2006 National Survey of Fishing, Hunting, and Wildlife-Related Recreation Preliminary Findings Hunting 2001 – 2006 4% 2001: 13.0 million 2006: 12.5 million
2006 National Survey of Fishing, Hunting, and Wildlife-Related Recreation Preliminary Findings Big Game Hunting 2001 – 2006 2% Small Game Hunting 2001 – 2006 12% Migratory Bird Hunting 2001 – 2006 22%
2006 National Survey of Fishing, Hunting, and Wildlife-Related Recreation Preliminary Findings Fishing 2001 – 2006 2001: 34.1 million 2006: 29.9 million
2006 National Survey of Fishing, Hunting, and Wildlife-Related Recreation Preliminary Findings Wildlife Viewing 2001 – 2006 2001: 66.1 million 2006: 77.1 million
Latent Demand for Wildlife Viewing
Wildlife Viewer Definitions • “Birder” • Birdwatcher • Wildlife Viewer • Wildlife Watcher • Primary Residential Wildlife Viewer • Primary Nonresidential Wildlife Viewer • Secondary Residential Wildlife Viewer • Secondary Nonresidential Wildlife Viewer • Ability to Identify a Specified Number of Birds
Attitudes Toward Hunting,Measured by the Following QuestionIn general, do you approve or disapprove of hunting?(Asked of U.S. residents, 18 years of age or older) • Residential wildlife viewers are significantly more likely to approve of hunting. • Wildlife viewing trip takers are not more likely to approve/disapprove of hunting. • Birdwatchers are not more likely to approve/disapprove of hunting.
Ecological Values Are More Important Than Recreational Values • Top Priorities: • Water Resources • Law Enforcement • Endangered Species • Education • Habitat Protection
Ranking of Importance of Each of the Following • (ranked from highest to lowest mean rating of importance on a scale of 0 to 10 with 10 being the most important) • Conserving fish and wildlife habitat • Enforcing fish and game laws • Providing opportunities for hunting safety education • Providing opportunities for boating safety education • Protecting threatened and endangered species • Providing educational programs on state’s fish/wildlife • Protecting residents against diseases from wild animals • Managing wildlife populations • Restoring native fish and wildlife species to state • Managing fish populations overall • Providing opportunities for general public to view wildlife • Providing opportunities for recreational fishing • Protecting residents from harm from wildlife • Providing opportunities for legal hunting