Chapter 7 Media Strategy. Organization of the Media Function. Media planner. Media research. Media buyer. Trends Affecting the Media Function. Convergence Interactivity Creativity Engagement. Factors That Changed the Role of Media. Integrated marketing Cost factors Globalization
Starcom MediaVest Group
Universal McCann Worldwide
MPGTop Media Specialist Companies Ranked by Worldwide Billings
The brand development index is a method of allocating advertising budgets to those geographical areas that have the greatest sales potential.
Timing of flights