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Navigating Politics: Crafting Effective Messages for Impactful Advocacy

Learn strategies to engage with Congress effectively, identify allies, understand media influence, and navigate higher education policies. Discover key themes and opportunities in the upcoming political landscape. Develop persuasive messages for your cause.

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Navigating Politics: Crafting Effective Messages for Impactful Advocacy

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  1. INSTITUTE FOR COMPUTER POLICY AND LAW AUGUST 13, 2008 POLITICS 101 – WHEN, WHY AND HOW TO TALK TO CONGRESS STEPHEN PHILIP JOHNSON VICE PRESIDENT FOR GOVERNMENT AND COMMUNITY RELATIONS CORNELL UNIVERSITY 305 DAY HALL, ITHACA NY 14853 PH: (607) 255-9029 FAX: (607) 255-5572 spj2@cornell.edu

  2. EXPECTED THEMES IN THE NEXT CONGRESS AND ADMINISTRATION • SUSTAINABILITY • THE ECONOMY • GLOBAL STATUS OF THE UNITED STATES • HELPING THE MIDDLE CLASS • ACCESS/COST OF HIGHER EDUCATION • GRADUATE EDUCATION • HEALTHCARE

  3. REALITIES IN THE NEXT CONGRESS AND ADMINISTRATION • NEW ADMINISTRATION AND CONGRESS BEGIN JANUARY 2009 • NEW/RECYCLED STAFF PROVIDE SUPPORT • HOPE SPRINGS ETERNAL • STATE GOVERNMENTS WILL BE INFLUENTIAL

  4. TAKING STOCK OF FACTORS INFLUENCING YOUR APPROACH/AUDIENCE • The seemy image of politics • The partisan nature of debate • Red State vs Blue State • The politics of your home state • University politics • Your department

  5. DEVELOPING YOUR MESSAGE • What do you propose? • Who are your allies? • Who stands to lose? • How will this play in the media?

  6. WHAT DO YOU PROPOSE? • Competition • Investment • Innovation • Privacy • Security

  7. WHO ARE YOUR ALLIES? • IN HIGHER EDUCATION – THE BIG 6: • American Council on Education • Association of American Universities (AAU) • National Association of State Universities and Land Grant Colleges (NASULGC) a public University Association • Association of State Universities and Colleges and Universities (ASCUE) • National Association of Independent Colleges and Universities (NAICU) • American Association of Community Colleges • Others: • National Association of College and University Business Officers • Big Ten • Ivy League • Association of American Medical Colleges • EDUCAUSE

  8. How Can You Use Media to Your Advantage? • Who might oppose your idea? • The Bureaucracy? • Civil Libertarians? • Industry?

  9. SUMMARY • It’s a game • Focus on your goal • Avoid partisan battles • Be flexible • Seek partners carefully • Keep it simple (KISS) • Don’t make enemies!

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