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Promoting North Florida

Promoting North Florida. Who We Are. The Artists Alliance of North Florida a non-profit 501[c]3 educational organization Founded 2002. Promoting a Regional IDENTITY through local ASSETS & BUSINESSES. Overview. The Artists Alliance is working to develop a sustainable regional economy

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Promoting North Florida

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  1. Promoting North Florida

  2. Who We Are The Artists Alliance of North Florida a non-profit 501[c]3 educational organization Founded 2002

  3. Promoting a Regional IDENTITY through local ASSETS & BUSINESSES

  4. Overview • The Artists Alliance is working to develop a sustainable regional economy • Our strategy is to partner with local organizations and communities • Through our website, events, community development and partnerships we portray and promote North Florida as a unique region of the world • The Artists Alliance has worked with SAC and supported BAGG since its inception; we look forward to a mutually beneficial partnership

  5. Our Website

  6. Our Region

  7. Supporting Local Business Organizations

  8. We partner with communities and local organizations to build regional awareness. The Heart of Florida will connect Gainesville and Ocala through the small towns and rural areas in Alachua and Marion Counties. Communities will retain their own autonomy while cooperating for sustainable business and asset-based tourism.

  9. MISSION • Building a Sustainable Creative Economy in thirty counties of North Florida. • To bring greater prosperity to our region, improve quality of life, preserve our unique natural environment, and maintain the authenticity of our diverse cultural heritage. www.FloridasEden.org

  10. Strengthening Communities • We work in partnership with small towns, citizen groups and organizations to allow communities to tell their own stories, define their own priorities, and get to know one another as we build a unified region that can command its own future.

  11. Preserving Our Natural Resources • It is our goal that we come to understand that our environment is a sustainable economic asset if cared for a preserved rather than being developed for short term profit.

  12. Building Prosperity • Building an asset-based economy is viable, sustainable, and cannot be transferred to any other place in the global economy. • Our FLORIDA’S EDEN SOURCE showcases the talent and creativity of our region’s people and businesses.

  13. Educating the Future • Place-based education is at the root of our ARTT Program (Artists Reaching Through Teaching) which matches local naturalists and creatives with core curriculum teachers in middles school classrooms.

  14. Introducing the Florida’s Eden SOURCE • Online Directory to North Florida • Search Engine Optimization • Full Page per Member Entry • Special Organizational Pricing and Benefits

  15. People Find Businesses Online • Recent data provided to the Market Gainesville Partnership shows that: • Residents of Gainesville are FIVE TIMES more likely than the national average to find a local business through a web search

  16. Finding an Entry is as Easyas Using the Searchbox on Your Organization’s Web Site

  17. Or Search GOOGLEor other search engines

  18. A Basic Search Brings up All Relevant Results

  19. BAGG Membership • A Basic Search on BAGG’s website will bring up BAGG members only • Links to Advanced Search will allow for a broader search in Alachua County and throughout North Florida • People searching the database from other sites will automatically pull up BAGG members listed in the database

  20. Advanced Search Offers More Options

  21. Search by Category

  22. Limit Search by County or See All Listings by County or Category

  23. Member Pages • The Following Slides show a sample member page • Each member can list contact information; location; additional info; services offered; educational opportunities and links to any other locations on the web • Images can be placed on your page, complete with captions

  24. Image Gallery • The SHOWCASE section of a member page can include a wide variety of images to highlight different products, services, or offerings provided • Each image can include a caption, and a link to any other web page • The Florida’s Eden website showcases images and links to people and businesses listed in the Florida’s Eden SOURCE

  25. Member Admin Online Easy to fill out online form; information can be updated at any time

  26. Select and Upload Images • Automatic Image Sizing• Click to View Full Size• Captions and Links

  27. Search Engine Optimization

  28. Listings Come Up on GOOGLE& Link Directly to Member Listing

  29. Built-in Web Marketing • The FLORIDA’S EDEN SOURCE has built in Search Engine Optimization (SEO) worth hundreds of dollars annually • Use your member page as your only web presence, or, • Guide traffic to your other website(s) using your listing in the SOURCE

  30. Regional Marketing further enhances the value of the Florida’s Eden SOURCE • Asset-Based Tourism • Scenic Loops • Business to Business • Shop Local First • Web Site Links • Online and Print Articles and Promotion

  31. Organizational Pricing • One Annual Fee • $55.00 membership • Plus a fee of only $1.00 per your organization’s paid membership

  32. Organizational Benefits • Low Cost Benefit you offer your members • System maintenance by AAONF • Your members administered directly through your organization’s own online control panel • Regional marketing to visitors, residents and businesses

  33. Customized Web Pages for your Membershipshow your organization’s logo

  34. Contact Us • Stewart J. Thomas, Co-DirectorAAONF352-372-0449sjthomas@palmstone.com • We look forward to hearing from you!

  35. Promoting Regional Identity • Local Business Associations • Asset Based Economy • Aware Tourism • Professional Development • Sustainable Prosperity

  36. Assets • Gainesville and Alachua County serve as natural hubs for serving North Florida • For some of the assets of our rural areas, enjoy the next few slides

  37. Natural Environment and Arts & Culture

  38. Food and Agriculture

  39. Outdoor Recreation

  40. Unique Getaways

  41. Farms and Rural Heritage

  42. Fresh from Florida

  43. History and Wildlife Conservation

  44. Unique Climate and Landscape

  45. Scenic Highways

  46. The entrance to Historic Micanopy was nearly home to a Dollar General; now preserved by design standards established on Scenic Highway 441

  47. Our towns are increasingly aware that they can preserve quality of life and welcome aware visitors and host successful businesses

  48. Home to the new Micanopy Area Chamber of Commerceand the Micanopy Council for the Arts -- a winning combination!

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