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Green Marketing

Green Marketing. JigSaw: In class activity. Group 1. Define: ECO-Friendly Why is it important Find: 1 Company that is considered “Eco-Friendly” What do they do that is “Eco-Friendly.” Does this cost them any money? Do they make money due to their ECO-Friendly status?. Group 2.

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Green Marketing

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  1. Green Marketing JigSaw: In class activity

  2. Group 1 • Define: ECO-Friendly • Why is it important • Find: 1 Company that is considered “Eco-Friendly” • What do they do that is “Eco-Friendly.” • Does this cost them any money? Do they make money due to their ECO-Friendly status?

  3. Group 2 • Define: Recycle • Why is it important to consumers that a business recycle? • Find: 1 Company that is considered a leader in recycling efforts. • Create a list of products that are recyclable. Follow the train of one product, how is it recycled? • Does this cost them any money? Do they make money due to their recycling efforts.

  4. Group 3 • Define: Conserve Energy • Why is it important to conserve energy? • Find: 1 Company that is considered a leader in energy conservation. • Does this cost them any money? Do they make money due to their ECO-Friendly status? • How can consumers conserve energy?

  5. Group 4 • Define: Sustainability • Why is sustainability important • Find: 1 Company that is considered totally sustainable. • What do they do that makes them sustainable? • Does this cost them any money? Do they make money due to their sustainable status?

  6. Group 5 • Define: Alternative Energy - Business • Create a list of alternative energy • Create a list of business’s that specialize in alternative energy. • How is each energy good/bad. • What are other countries doing for alternative energy? • Who is considered the leader in alternative energy?

  7. Group 6 • Define: Ecological (carbon) Footprint • Why is it important to reduce ecological footprint. • Find: 1 Company that is considered a leader in reducing their carbon footprint. • Does this cost them any money? Do they make money due to their ECO-Friendly status? • What can we do as consumers to reduce our carbon footprint.

  8. Group 7 • Define: Green-Collar Jobs • Why is it important • Find: 1 Company that is considered “Eco-Friendly” • What do they do that is “Eco-Friendly.” • Does this cost them any money? Do they make money due to their ECO-Friendly status?

  9. Group 8 • Define: Alternative Energy - Products • Create a list of companies that produce alternative energy products. • How do these products differ from their regular energy consuming counterparts. • Do these products cost more, why? • How are these products helping the environment?

  10. Group 9 • Define: Green Marketing • How is this helping the environment? • Create a list of companies who have gone green. • What do they do that is green? • Does this cost them any money? Do they make money due to their “green” status? • What is the most successful green marketing campaign?

  11. Group 10 • Define: Organic Standards • Why is it important for people to understand what Organic means? • Is Organic better than its non-organic counterparts? • Find: 1 Company that is considered entirely organic. • What do they do that is organic? • Does this cost them any money? Do they make money due to their Organic status?

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