An action plan…. Provides clarity of purpose for operating personnel. Provides a forum to resolve conflicts between strategic intentions and operating realities. Provides a basis for strategic control through budgets and schedules. Serves as a motivational tool for managers. Example.
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The action plan lists the action steps
and not the recommendations.
Task 1: A market study will be conducted to determine the shopping patterns of Latinos from 13 to 19 years of age in New York, Chicago, Los Angeles and Houston. This study will be conducted from January to March with the final report to be submitted to top management no later than April 1. One hundred thousand dollars will be initially allocated for this study. The head of new market development will be put in charge of this market study team. Members will come from the marketing and sales force with representatives from the Latino community making up at least half of the team. The market study team will submit a report on projected net impact on same-store sales revenues and store traffic for each product category in each sample city and at various price points.
Task 2: Results from the report will be used by the R&D department to adapt current Latin American clothing lines to American shopping habits……